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Why Get a Digital Marketing Certificate|OraDMT

Created by - OraDMT Digital Marketing Training

Why Get a Digital Marketing Certificate|OraDMT

If you are looking for a job in digital marketing, getting a certificate can help you make those career dreams come true. Digital marketing certification programs can teach you everything from SEO basics to email marketing and social media strategies. Online certificates offer a convenient, affordable way for students to get the training they need for a career in digital marketing. Unlike online degrees or diplomas, which require months of coursework and thousands of dollars in tuition fees, an online certificate can be completed in just a few weeks at a much lower cost. So what do you do with a digital marketing certificate? You can turn it into a highly successful path of employment! When you're looking for a job, employers like to see that you have relevant training—for instance, if you're applying to be a mechanic, they want to see that you have had training in auto mechanics.  While a college degree is often necessary for certain occupations, it's important to weigh the merits of both a degree and specific training when deciding whether or not to pursue digital marketing. The fact is that digital marketing is not a commonly offered major at many colleges and universities, so students will often have to opt for the next best thing. They may be able to take courses in specialized marketing areas such as digital marketing, but these courses may not be as comprehensive or specialized as a degree program would be at a school that offers a digital marketing major.   Why should you get a Digital Marketing certification? A digital marketing certification can save you time, money, and frustration. By focusing completely on the subject of internet marketing, students don't have to waste time learning about topics unrelated to the field.  A digital marketing certification can teach you all the skills you need to succeed in the world of internet marketing, which is quickly becoming a vital component of most businesses' marketing strategies.   Digital Marketing Certificate Programs   Once you've decided to pursue a certification in digital marketing, you'll need to choose an education program that suits your needs.  At OraDMT, we offer a unique digital marketing certificate program that will give you the foundational skills and hands-on experience you need to succeed in today's competitive marketplace. Our program covers everything from search engine optimization (SEO) and content creation to email marketing and social media management. No matter what area of digital marketing interests you, we've got something for you!   OraDMT programs are designed by professionals who have worked in the industry. They know what employers look for when hiring new employees and they've put that information into their curriculum to give students the best chance to land their dream jobs!   Take a look at our digital marketing certificate program today: Digital Marketing Training in Kenya

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Published - Tue, 20 Dec 2022

Your 2023 Guide To a Career in Digital Marketing|OraDMT

Created by - OraDMT Digital Marketing Training

Your 2023 Guide To a Career in Digital Marketing|OraDMT

The digital marketing industry continues to grow and evolve, creating new opportunities for marketers to advance their careers in ways they never have before.   In fact, the U.S. Bureau of Labor Statistics estimates that jobs related to social media marketing alone will increase by 22% during the 2012-2022 decade, and jobs related to search engine marketing will increase by 10%.   If you're trying to decide whether a career in digital marketing is right for you, it's important to understand what it takes and what your options are. This blog will give you an overview of all aspects of a digital marketing career.   What Do Digital Marketers Do?  Digital marketers use their knowledge of social media and search engines to help companies reach new customers by using online channels like blogs, social media platforms, and ads. They may work with other departments within an organization to develop strategies for reaching out to consumers through these channels.   As more companies turn toward online marketing methods, demand for digital marketing specialists has increased significantly in recent years. According to the Bureau of Labor Statistics (BLS), employment in marketing occupations is expected to grow by 9% between 2016 and 2026 — faster than average compared with other occupations.   Digital Marketer Job Description A digital marketing manager is liable for the development, implementation, and management of marketing campaigns that are fruitful enough for promoting a company and its services or products.   In other words, they are responsible for promoting a business through different digital channels such as social media, search engines, websites and apps.   Skills Required for Digital Marketing   Digital marketing is a fast-growing and evolving industry. If you're looking to get into digital marketing, there are certain skills that you'll need to develop if you want to succeed in the field. Here are some skills required for digital marketing:   Analytics: You will need to be able to understand data and use it to make informed decisions about how your business can grow over time.   Social media: You will need to be able to engage with customers on social media platforms like Facebook, Twitter, and Instagram.   Copywriting: Copywriting is the art of writing compelling content that encourages people to take action. You will need to write copy that resonates with your target audience and gets them interested in what you have to offer.   Online research skills: Digital marketers need to be able to track down information online and use it effectively. This includes being able to find relevant articles and other content, as well as knowing how to read through them effectively and find what they need.   Graphic design skills: Being able to create visual content like infographics or videos is a key skill for many roles in digital marketing — especially if you want to work at an agency or as an independent consultant. It's also important if you want to move into paid traffic — such as PPC campaigns — since these often require ads that are visually appealing in order for them to be effective.   What Should I Study to Become a Digital Marketer? When you're just beginning your career in digital marketing, it can be difficult to know where to start. But don't let this intimidate you! It's important to have a firm grasp of the basics before getting started.   To start a career in digital marketing, you need to have completed high school. Some companies require that you have a bachelor's degree in digital marketing. Many colleges offer undergraduate and graduate programs in this field.   If college is not an option, then make your way toward online courses.  There are many free and paid online courses you can take to learn digital marketing. After completing a course and passing an exam, you may be eligible to receive a certificate of completion. Your experience will vary depending on the employer and the company’s requirements.   Types of Digital Marketing Jobs   Digital Marketing Manager:  A digital marketing manager is an expert in using the latest marketing strategies and tools. He/She works on digital marketing campaigns, from coming up with a concept to executing them. A manager also may work closely with an entire team to make campaigns go live.   Content Strategist: The job of a content strategist is to develop a content strategy based on the needs of your target audience and the goals of your business. Content strategists handle all aspects of content development, including researching what people are searching for, planning how to present that information to them, and deciding how content will be created and managed.   SEO Specialist: The SEM/SEO specialist is responsible for managing campaigns related to search engine marketing (SEM) or search engine optimization (SEO). Along with that, the job description also includes handling display ads on Google.   Email Marketing Specialist: An email marketing specialist is responsible for creating and sending targeted emails that will get people to buy a product or service, or enhance their interest in the company. The specialist develops and executes an email marketing strategy and keeps a database of contacts who are potential customers. They may also write newsletters designed to attract new clients.   Social Media Manager:  A social media manager's job is to run the accounts of a business on various social media platforms. The primary responsibility is to come up with engaging text and visual content that will encourage followers to engage with the page. Digital Marketer Salary Overview The estimated total pay for a Digital Marketing Manager is KES 11,309,009 ($94,755) per year in the United States, with an average salary of KES 9,069,167 ($75,988) per year.   Digital Marketing Certificate   If you're looking for a digital marketing certificate, you want something that will show employers you're ready to take on the world of digital marketing.   At OraDMT institute, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume—they communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career.   Our courses cover everything from search engine optimization (SEO) and content creation to email marketing and social media management. No matter what area of digital marketing interests you, we've got something for you!   OraDMT courses are designed by professionals who have worked in the industry. They know what employers look for when hiring new employees and they've put that information into their curriculum to give students the best chance to land their dream jobs!   Take a look at our program today: 5-week Digital Marketing Training

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Published - Tue, 20 Dec 2022

5 Reasons to Take a Digital Marketing Course|OraDMT

Created by - OraDMT Digital Marketing Training

5 Reasons to Take a Digital Marketing Course|OraDMT

Including digital marketing in your wheelhouse in today’s day and age, can be one of many different options for diversifying your skill set and advancing your education. Have you ever considered Taking a digital marketing course could greatly improve your overall understanding of the online space while also introducing several different opportunities. And, it’s not a difficult topic to learn. In this blog, we’re talking about what digital marketing is and why it’s worth learning about. Then, we’re discussing the five main benefits of taking a digital marketing course, and the best places to find a digital marketing certificate program to help you get started with your education today. What is Digital Marketing? The term digital marketing refers to the use of digital channels, like SEO, social media, and mobile apps to market a product or service.   Digital marketing experts use these digital channels to connect with potential customers and as a form of brand promotion. This type of marketing is especially beneficial to learn because it can provide unique insights and be used to track customer behavior. It also allows businesses to connect with their customers in a way that’s never been seen before. Regardless of whether you’re a business owner or an aspiring marketing expert, taking a digital marketing course can be beneficial for you. Why Should I Take a Digital Marketing Course?   So, what are the true benefits of taking a digital marketing course? Depending on who you are, the advantages could be endless. Here are the top five reasons you should sign up for a digital marketing course as soon as possible.   1. Digital Marketing is a High Demand Skillset Though most business owners are beginning to recognize and appreciate the importance of digital marketing, there is a major skills gap in this area. Even major organizations require a digital marketing expert, and you could be the one for them.     2. It Doesn’t Require Minimum Education or Experience   A university isn’t the only place to become an expert, and no prior experience is required for most digital marketing courses. To put it simply, this dynamic field is incredibly inclusive. Many people can even get into digital marketing positions via certificate programs.   3. Digital Marketing Allows You to be Creative Imagination is a critical component of successful digital marketing, making it a wonderful field for those who value creativity. To truly impact an audience and offer a relevant user experience, a creative approach is necessary. Digital marketing can be a great way to scratch that creative itch professionally.    4. It will Provide You With Diverse Career Opportunities   Not interested in focusing entirely on digital marketing? That’s okay! A digital marketing certificate opens so many different career opportunities, including:   ·         SEO Consulting ·         Copywriting ·         UX designing ·         VR development ·         Content management 5. Learning Digital Marketing is a Cost-Effective Endeavor Even the most expensive digital marketing courses out there are less than a university degree. This field of study simply doesn’t put you into debt like some other marketing industries. Annual salaries for people with digital marketing certificates can be just as high as those with a college degree. According to Glassdoor, the average Digital Marketing Expert makes more than KES11,935,000 ($100,000) annually.   How Can I Find a Digital Marketing Certificate Program?   There are many different digital marketing certificate programs out there, and they vary in price significantly. How can you possibly choose the best one?   We recommend that you prioritize one that is focused on you. Student-focused course programs, like OraDMT, are the best at preparing their graduates for real-life challenges in the corporate or entrepreneurial world. Learn more about how OraDMT institute prioritizes its students to provide the best learning experience in digital marketing here.

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Published - Tue, 20 Dec 2022

2020 SEO Trends Every Business / Company In Kenya Should Know

Created by - OraDMT Digital Marketing Training

2020 SEO Trends Every Business / Company In Kenya Should Know

In this day and age, people are very used to looking for products and services online. Whether it’s the latest movie, a hotel or the cheapest flights, you’ll rush online to check out what’s on offer and compare from a long list of massive retailers.The whole idea is that, people will look for people, products, services and information on Search Engines. Search engines are online platforms like Google, Yahoo and Bing. What really determines the order in which Search Results appear in the Search Engines Results Pages (SERPS)?Let’s look at a typical example. You’ve decided to enroll for Digital Marketing Classes. However, you do not know where Digital Marketing Training is offered in Kenya. You can visit a search engine like Google (by typing www.google.com) and on the search box you enter a “term” that is close to what you are looking for e.g. “Digital Marketing Training in Kenya” or “Digital Marketing Kenya” or “Where can I get Digital Marketing Training in Kenya?”As soon as you enter what you’ve typed, you’ll get hundreds of thousands of search results, if not millions, that match to what you are looking for. All these results are related to what you’ve searched for. But you’ll never be able to go through all the search results by clicking them one by one. You are likely to focus on the ones that have appeared on the first page particularly the top five Organic Results. Search Engine Optimization is what determines the rankings of the Organic Results.  SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.Your Business or Company does not appear on the top pages of relevant search terms automatically. Your website needs to be optimized for Search Engines. When your business doesn’t appear on top search results, you don’t get any customers online. You may be missing out on many opportunities online.Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents.One of the best ways to accomplish this competitive dominance is to be aware of how search engines are changing, and adjust your content and SEO strategy before your competitors have a chance to catch up. The SEO industry is always moving, so it pays to be aware of these evolutions.I have compiled five SEO Trends that are a must for every Kenyan Company/ Business to watch out in 2017 1. Google AMPAMP simply stands for Accelerated Mobile Pages.This is an initiative by Google to build a more user-friendly mobile WEB by introducing a new standard for building web content for mobile devices.The idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data hence improving user experience.Over the recent years, Google has shown preference to websites that are Mobile Friendly.2. Pop Up Crackdown By GoogleOn August 23rd, 2016 Google announced a mobile algorithm change that will came into effect on 10th January 2017.This again focusses on Mobile experience.Google explains that:“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. “This in basic terms means that a user should immediately get what they are looking for in a website and not be greeted with a POP UP!Google listed three example scenarios where Pop Ups can affect your rankings:”Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.Displaying a standalone interstitial that the user has to dismiss before accessing the main content.Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”Nevertheless, this does not mean that you should not use Pop Ups. Google has also outline good ways in which to use a Pop Up .“By contrast, here are some examples of techniques that, used responsibly, would not be affected by the new signal:Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.”3. Google Rank Brain Google RankBrain was released in 2015, and it opened the door to the possibility of Algorithmic Machine Learning.You should organize the content on your web pages in a manner that answers long-tail keyword questions that cater forVoice search.Gone are the days where we would throw keywords on our titles and content.4. Rich SnippetsWhat you see above is an example of a rich snippet. (Also known as a “direct answer” or “featured snippet”)Rich snippets are a direct answer delivered in a summary format to a searcher’s question that Google shows in a special block as shown above.A featured snippet usually includes a link to the page from where the data was taken. And thus it has a great traffic-attracting potential you can utilize.5. Image Optimization Optimization of Images on our websites not just for Image search but also for score in On Page Optimization is something to still consider in 2017.Adding an Alt Attribute and descriptions to images on our website will always be a ranking factor.Closing ThoughtsSEO is worth implementing for every Business or Company in Kenya that has a website.SEO is all about staying ahead of your competition. We only have ten slots on the first page.Also, as seen above, Google is taking a strong emphasis on the mobile experiences of its users.Every Web Developer or Digital Marketer, should know that Mobile is the Future in Search Engines.

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Published - Tue, 20 Dec 2022

Importance of Digital Marketing Training

Created by - OraDMT Digital Marketing Training

Importance of Digital Marketing Training

Digital marketing basically levels the online playing ground. The internet is the market in this case. The unique thing is that in this market, there are no demarcations or strict terms of use as there are in the physical market places we know. That makes online sound simple and easy, right? You could be wrong or right.Digital marketing is a convenient exercise but the ease or simplicity of doing it depends on various factors. One of these factors is how informed digital marketer is. How skilled one is on digital matters will determine how well they will do their digital marketing and what they will gain from the same.The following are key reasons why everyone should endeavor to train and get to develop and or improve their digital marketing skills.Digital Marketing Is More Cost-Effective than Traditional MarketingImagine approaching a national commercial TV to run an ad for your small fashion shop. If you would have that kind of money, it would be foolish to spend it on such marketing.  Because the ROI could be devastating and if you are not more careful, the losses could lead to despair. Digital marketing gives your business a great exposure at very little amount or simply at no cost. Just learn what you need to do.Digital Marketing Delivers ConversionWith digital marketing, you don’t just do it for the sake of it and wait for some indefinite time. Digital gives you an opportunity to measure results/impact like immediately. You can tell what is working for you from what is not working from you before you spend any amount on it.Digital Marketing Helps Generate Better RevenuesDigital marketing is way better than offline marketing on ROI. You spend very little, if anything, on promotions and ads but the returns are quite high. With the internet, the market is very wide.Digital Marketing Facilitates Interaction with Targeted AudiencesDigital marketing connects the target audience/market with the seller even before they get to the buying stage. A potential buyer can engage you for negotiations and feedback may be after sales.Digital Marketing Builds Brand ReputationI doubt there is a better way to build an image for your brand than through digital marketing. This happens through the employment of various discipline steps, for example, responding to clients’ queries, timely deliveries, discounts, updated content and prod that are already out of stock to avoid people ordering for thingDigital Marketing Earns People’s TrustThe highest number of sales you make online will come through referrals and people sharing your content with their connections. Once you have earned the trust of one person, you can be sure she/he will market you to at least 5 other. That is why safeguarding your brand image is very important coz the vice versa is also the case. You don’t need to engage in some hard work to gain trust on the internet- just do the little in the best manner and be strategic.Digital marketing training in Kenya is getting more and more popular each day. Having a sitting with a digital specialist would enable you to learn how to go about it. 

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Published - Tue, 20 Dec 2022

A Guide on Courses Categories – OraDMT

Created by - OraDMT Digital Marketing Training

A Guide on Courses Categories – OraDMT

'Intellectual growth should commence at birth and cease only at death’ is a famous quote by Albert Einstein. The truth in those words is confirmed daily as we live and engage in various activities. You realize that you can never learn enough and the more willing you are to keep learning the better you get. Your success in business, family, at work place; your physical, emotional, mental and spiritual health will be determined by how much of a learner you are. Sometimes opportunities to learn come knocking at your door, but there are times that you got to get out of your comfort zone and seek knowledge. Whether OraDMT learning management system has knocked at your door, or you have come across it in your knowledge search we may not tell. However, the important thing is that you are here and ready to improve your life through learning. See some of our course categories below and tell us where you’d like to start. BusinessFinanceEntrepreneurshipCommunicationsManagementSalesStrategyOperationsProject ManagementBusiness LawData & AnalyticsHome BusinessHuman ResourcesIndustryMediaReal Estate  DesignWeb DesignGraphic DesignDesign ToolsUser ExperienceGame DesignDesign Thinking3D & AnimationFashionArchitectural DesignInterior Design DevelopmentWeb DevelopmentData ScienceProgramming LanguagesMobile AppsGame DevelopmentDatabasesSoftware TestingSoftware EngineeringDevelopment ToolsE-Commerce Finance & AccountingAccounting & BookkeepingComplianceCryptocurrency & BlockchainEconomicsFinanceFinance Cert & Exam PrepFinancial Modeling & AnalysisInvesting & TradingMoney Management ToolsTaxesOther Finance & Economics Health & FitnessFitnessGeneral HealthSportsNutritionYogaMental HealthDietingSelf DefenseSafety & First AidDanceMeditation IT & SoftwareIT CertificationNetwork & SecurityHardwareOperating SystemsOther LifestyleArts & CraftsFood & BeverageBeauty & MakeupTravelGamingHome ImprovementGardeningPet Care & Training MarketingDigital MarketingSearch Engine OptimizationSocial Media MarketingBrandingMarketing FundamentalsAnalytics & AutomationPublic RelationsAdvertisingVideo & Mobile MarketingContent MarketingGrowth HackingAffiliate MarketingProduct MarketingWebinars MusicInstrumentsProductionMusic FundamentalsVocalMusic TechniquesMusic Software Office ProductivityMicrosoftGoogleSAPOracle Personal DevelopmentPersonal DevelopmentProductivityLeadershipPersonal FinanceCareer DevelopmentParenting & RelationshipHappinessReligion & SpiritualityPersonal Brand BuildingCreativityInfluenceSelf EsteemStress ManagementMemory & Study SkillsMotivationLanguages PhotographyDigital PhotographyPhotography FundamentalsPortraitsPhotography ToolsCommercial PhotographyVideo Design

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Published - Tue, 20 Dec 2022

Digital marketing training in Kenya- Take Online Courses, Build Skills and Business Together

Created by - OraDMT Digital Marketing Training

Digital marketing training in Kenya- Take Online Courses, Build Skills and Business Together

Digital marketing is one of the most popular courses, not only in Kenya but also in the world today. All that people are doing nowadays is to improve their lives digitally; and what other better way would one use? The internet is almost becoming everything that a human being needs these days. It is therefore wise to move with time and the starting point seems to be digital marketing training in Kenya.Digital Marketing training in Kenya is done by several companies. As the other learning institutions continue doing what they have been doing all these years, some companies have come in to bridge the gap that has been there. They have taken it upon themselves to train in digital marketing purely while others are doing it as an accompaniment to their other activities.At OraDMT, we saw this opportunity before the others thought it was a big deal. Although the digital marketing field was not as broad in Kenya, we dared to step into it. Ten (10) years down the line, we have yielded a harvest beyond what we had anticipated.Having trained at least a thousand (1000) students to completion of the digital marketing online course, we can only be proud of the impact we have made in their lives. The ties that develop during our training are another thing we might not be able to explain. We are always in the loop about how our alumni are faring. We always follow up to know how their businesses are doing and the turn they make once they start implementing what they have gained from the classes is always encouraging.Probably, you have been doing digital marketing in Kenya anyhow- a trial and error-kind of thing. Digital marketing today can’t work for you if that is your way of doing things. Find the time and enroll in a digital marketing course in Nairobi and you will never regret it. When you agree to use your 1 month to develop your digital marketing skills, you save your business over 1 year of instability.Digital marketing in Kenya is relatively affordable, it takes a short time to complete, and is mostly practical-based. We train you to be able to do it yourself. We also use your own business as the case scenario so that by the time you are completing the course, you don’t just leave with some skills you don’t know how exactly to apply. Enroll now and improve your digital marketing skills.

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Published - Tue, 20 Dec 2022

How Long is Digital Marketing Course in Kenya? Complete Digital Marketing Training in 4 Weeks Only

Created by - OraDMT Digital Marketing Training

How Long is Digital Marketing Course in Kenya? Complete Digital Marketing Training in 4 Weeks Only

How long a digital marketing course takes is one of the most frequently asked questions when it comes to digital marketing in Kenya. Maybe it shows how people are willing to gain digital marketing skills but with great concern about the timing. The reason is that, unlike many other courses, most of the people who are interested in learning digital marketing have no intention of looking for employment thereafter.Digital marketing courses are often taken by business people whose aim is to improve their ways of doing business in this digital dispensation.  These kinds of people are somehow busy running their businesses already. They might not have enough time to leave all they are handling and go back to class for years. These people will prefer to take short courses that are applicable to what business they are in.So how long does our affordable digital marketing course take? This will depend on the trainer and how their curriculum looks like. On average, a digital course can take you about a month. However, some trainers understand the need to have special programmes that take a shorter time, even a week.At OraDMT, we offer a crash programme after every three months to take care of our clients who have not had time to attend our monthly training. This is a whole day training programme that runs throughout the week.We also do such kind of training with companies in what we call in-company training. Here, we either send our trainers to a company to train their staff from their place or have the staff of about two or three companies trained together in a hotel somewhere. We also have such a programme for independent students where one registers and attends the crash programme together with other individuals.The duration of this affordable digital marketing course, therefore, depends more on the schedule of the trainee. How much time one has for such and how flexible they are. But on average, at OraDMT, the course takes 1 month. We usually have intakes every month.  

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Published - Tue, 20 Dec 2022

How to Get Social Media Marketing Courses with Certificates in Kenya

Created by - OraDMT Digital Marketing Training

How to Get Social Media Marketing Courses with Certificates in Kenya

It's critical to continue learning new skills to stay current with digital marketing trends. Today, there are a plethora of digital marketing courses and certifications available online. Many of these courses and certifications are free for digital marketers aiming to advance their brand in the ever-changing digital arena. ORADMT offers social media marketing training with certificates in Kenya.What Is social media and Why Should You Care?Social media is a tool that has changed the way marketers and consumers interact. Social media marketing can be used to promote your business, but it can also be used as a means of engaging with your customers and driving them to your website.Social media marketing in Kenya is changing rapidly. Take a look at some of the top social media marketing trends:Large social networksSocial media is pervasive in Kenya, and this means that every person is using social media. Kenya has the highest mobile internet penetration in Africa, and over 60% of the population uses mobile internet, making mobile the predominant means of social media use.This means that you must leverage multiple social media platforms to reach your target audience.The Value of a CertificateA digital marketing certificate can act as a kind of soft resume. Many employers now request potential employees to provide a digital marketing certificate, and Digital marketing certifications can provide valuable information about skills, knowledge, and abilities.The Benefits of a Digital Marketing CertificationThis means that a digital marketing certification can help you land a job instead of working an unpaid internship. This is a huge benefit when considering the price of college tuition, where there is no assurance of a job. Certifications allow your resume to stand on its own, and employers can see that you can provide important information regarding your job skills.ORADMT Social Media Marketing CoursesWe offer a wide variety of social media marketing training courses in Kenya for different levels of experience. We have Online courses, as well as a library of marketing-specific courses and certifications. ORADMT offers a Certificate in Digital Marketing for any aspiring digital marketer to help them in the growing field of digital marketing.ConclusionBy focusing your time and energy on delivering exceptional customer experiences, you will keep your customers returning for repeat business and be more productive. Utilizing the benefits of marketing automation technology will also boost your ROI and allow you to work on particular marketing campaigns.Social media marketing has transformed the way businesses operate and has become a valuable asset for digital marketers. This tool is not only beneficial in terms of improving marketing ROI but can also contribute to employee engagement, brand awareness, and growth.You can follow this link to learn more about ORADMT.Join Digital Marketing Masterclass 

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Published - Tue, 20 Dec 2022

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Digital Marketing Post Covid 19 Pandemic
Digital Marketing Post Covid 19 Pandemic
Navigating the Digital Marketing Landscape Post-COVID-19: Strategies for Success- OraDMTThe COVID-19 pandemic brought about unprecedented changes in our world, affecting every aspect of our lives, including how businesses operate and market themselves. As we emerge from the crisis, it's evident that the digital marketing landscape has evolved significantly. There is need to explores the transformative journey of digital marketing post-COVID-19 and outlines effective strategies for businesses to thrive in this new era.The Acceleration of Digital TransformationThe pandemic accelerated the digital transformation journey for businesses of all sizes. From traditional brick-and-mortar establishments to e-commerce giants, everyone had to adapt swiftly to the 'new normal.' This shift highlighted the importance of having a robust online presence, making digital marketing strategies more essential than ever before. It is sad to note that in Kenya for instance, many businesses had to shut down, particularly with the government’s strict measures to curb the pandemic such as secession of movement as well as curfews. Shift in Consumer BehaviorConsumer behavior underwent a seismic shift during the pandemic. Online shopping, virtual experiences, and digital interactions became the norm. This change calls for a deeper understanding of your target audience's evolving preferences and habits. Conduct thorough market research to tailor your digital marketing efforts accordingly. It was at this time that businesses had to invest in Search engine optimization and other digital marketing strategies to stay afloat. Content is Still KingIn the post-COVID-19 era, the significance of valuable and relevant content marketing remains undiminished. Creating content that resonates with your audience can establish your brand as a thought leader and build trust. Whether it's blog posts, videos, social media updates, or webinars, focus on delivering content that addresses current challenges and offers solutions. Search Engine Optimization (SEO) RefinementSEO continues to be the cornerstone of effective digital marketing. However, post-pandemic, there are some new considerations. Local SEO has gained prominence as people seek businesses close to home. Voice search is also on the rise, so optimizing for voice queries should be part of your strategy. Long-tail keywords and featured snippets are crucial for capturing these searches.Embrace Social Media MarketingSocial media platforms became lifelines for staying connected during lockdowns. This trend has opened up opportunities for social commerce. Platforms like Instagram and Facebook have integrated shopping features, allowing businesses to sell directly to their followers. Leverage these tools to create a seamless shopping experience for your audience.Data-Driven Decision MakingData has always been important in digital marketing, but its significance has grown post-COVID-19. Analyse user behaviour, engagement metrics, and conversion rates meticulously. This data can provide insights into what's working and what's not, enabling you to refine your strategies for optimal results. At OraDMT we have designed our digital marketing training to give much weight to data as we are aware that data is the new oil for any business.What is the Next step?It is evident that the marketing landscape has taken a new shift post covid 19, businesses therefore have to tap into digital marketing training to stay afloat in the ever-evolving landscape. At OraDMT, we offer a unique digital marketing certificate program that will give you the foundational skills and hands-on experience you need to succeed in today's competitive marketplace. Our program covers everything from search engine optimization (SEO) and Social Media Marketing to email marketing and Media buying. No matter what area of digital marketing interests you, we've got something for you!ConclusionThe COVID-19 pandemic reshaped the digital marketing landscape, urging businesses to recalibrate their strategies for a post-pandemic world. By embracing digital transformation, understanding evolving consumer behaviors, refining SEO tactics, leveraging social media marketing, making data-driven decisions, and staying agile and authentic, businesses can navigate this new era successfully. Remember, the key lies in staying attuned to the pulse of change and being prepared to evolve with it.        

Thu, 17 Aug 2023

Digital Marketing Post Covid 19 Pandemic
Digital Marketing Post Covid 19 Pandemic
Navigating the Digital Marketing Landscape Post-COVID-19: Strategies for Success- OraDMTThe COVID-19 pandemic brought about unprecedented changes in our world, affecting every aspect of our lives, including how businesses operate and market themselves. As we emerge from the crisis, it's evident that the digital marketing landscape has evolved significantly. There is need to explores the transformative journey of digital marketing post-COVID-19 and outlines effective strategies for businesses to thrive in this new era.The Acceleration of Digital TransformationThe pandemic accelerated the digital transformation journey for businesses of all sizes. From traditional brick-and-mortar establishments to e-commerce giants, everyone had to adapt swiftly to the 'new normal.' This shift highlighted the importance of having a robust online presence, making digital marketing strategies more essential than ever before. It is sad to note that in Kenya for instance, many businesses had to shut down, particularly with the government’s strict measures to curb the pandemic such as secession of movement as well as curfews. Shift in Consumer BehaviorConsumer behavior underwent a seismic shift during the pandemic. Online shopping, virtual experiences, and digital interactions became the norm. This change calls for a deeper understanding of your target audience's evolving preferences and habits. Conduct thorough market research to tailor your digital marketing efforts accordingly. It was at this time that businesses had to invest in Search engine optimization and other digital marketing strategies to stay afloat. Content is Still KingIn the post-COVID-19 era, the significance of valuable and relevant content marketing remains undiminished. Creating content that resonates with your audience can establish your brand as a thought leader and build trust. Whether it's blog posts, videos, social media updates, or webinars, focus on delivering content that addresses current challenges and offers solutions. Search Engine Optimization (SEO) RefinementSEO continues to be the cornerstone of effective digital marketing. However, post-pandemic, there are some new considerations. Local SEO has gained prominence as people seek businesses close to home. Voice search is also on the rise, so optimizing for voice queries should be part of your strategy. Long-tail keywords and featured snippets are crucial for capturing these searches.Embrace Social Media MarketingSocial media platforms became lifelines for staying connected during lockdowns. This trend has opened up opportunities for social commerce. Platforms like Instagram and Facebook have integrated shopping features, allowing businesses to sell directly to their followers. Leverage these tools to create a seamless shopping experience for your audience.Data-Driven Decision MakingData has always been important in digital marketing, but its significance has grown post-COVID-19. Analyse user behaviour, engagement metrics, and conversion rates meticulously. This data can provide insights into what's working and what's not, enabling you to refine your strategies for optimal results. At OraDMT we have designed our digital marketing training to give much weight to data as we are aware that data is the new oil for any business.What is the Next step?It is evident that the marketing landscape has taken a new shift post covid 19, businesses therefore have to tap into digital marketing training to stay afloat in the ever-evolving landscape. At OraDMT, we offer a unique digital marketing certificate program that will give you the foundational skills and hands-on experience you need to succeed in today's competitive marketplace. Our program covers everything from search engine optimization (SEO) and Social Media Marketing to email marketing and Media buying. No matter what area of digital marketing interests you, we've got something for you!ConclusionThe COVID-19 pandemic reshaped the digital marketing landscape, urging businesses to recalibrate their strategies for a post-pandemic world. By embracing digital transformation, understanding evolving consumer behaviors, refining SEO tactics, leveraging social media marketing, making data-driven decisions, and staying agile and authentic, businesses can navigate this new era successfully. Remember, the key lies in staying attuned to the pulse of change and being prepared to evolve with it.        

Thu, 17 Aug 2023

The Essence of Data analytics in your Business.
The Essence of Data analytics in your Business.
In today's fast-paced digital era, data has become the lifeblood of businesses across industries. Organizations are collecting vast amounts of data from various sources, including customer interactions, sales transactions, website visits, social media, and more. However, this abundance of data is of little value if it cannot be transformed into actionable insights. That's where data analytics comes into play.Which Data Analytics Course is the BestTools for Data AnalyticsPython: Python is a versatile programming language widely used in data analytics. It provides a rich ecosystem of libraries and frameworks, such as NumPy, Pandas, and scikit-learn, which facilitate data manipulation, analysis, and machine learning.R: R is a powerful statistical programming language commonly used for data analysis and visualization. It offers a vast collection of packages, making it a popular choice among statisticians and data scientists.SQL: Structured Query Language (SQL) is essential for working with relational databases. Proficiency in SQL allows data analysts to retrieve, manipulate, and analyze data stored in databases efficiently.Tableau: Tableau is a leading data visualization tool that enables analysts to create interactive and visually appealing dashboards and reports. It simplifies complex data sets, making it easier for businesses to comprehend and derive insights.The field of data analytics offers a plethora of opportunities and benefits for individuals seeking a rewarding career. Here are some compelling reasons why a career in data analytics is worth considering:OraDMT Offers Data Analytics Certificate CourseThe OraDMT data analytics course https://www.oradmt.com/course/business-data-analytics/170 covers a wide range of topics, including data preprocessing, exploratory data analysis, predictive modeling, data visualization, and machine learning. Students will also have the opportunity to work on real-world projects, allowing them to apply their skills in a practical setting.In conclusion, data analytics is a crucial discipline for businesses aiming to leverage the power of data to drive success. OraDMT's data analytics certificate course equips individuals with the necessary skills and tools to embark on a fulfilling and lucrative career in this rapidly growing field

Wed, 05 Jul 2023

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