Your 2023 Guide To a Career in Digital Marketing|OraDMT

The digital marketing industry continues to grow and evolve, creating new opportunities for marketers to advance their careers in ways they never have before.

In fact, the U.S. Bureau of Labor Statistics estimates that jobs related to social media marketing alone will increase by 22% during the 2012-2022 decade, and jobs related to search engine marketing will increase by 10%.

If you're trying to decide whether a career in digital marketing is right for you, it's important to understand what it takes and what your options are. This blog will give you an overview of all aspects of a digital marketing career.

What Do Digital Marketers Do?

 Digital marketers use their knowledge of social media and search engines to help companies reach new customers by using online channels like blogs, social media platforms, and ads. They may work with other departments within an organization to develop strategies for reaching out to consumers through these channels.

As more companies turn toward online marketing methods, demand for digital marketing specialists has increased significantly in recent years. According to the Bureau of Labor Statistics (BLS), employment in marketing occupations is expected to grow by 9% between 2016 and 2026 — faster than average compared with other occupations.

Digital Marketer Job Description

A digital marketing manager is liable for the development, implementation, and management of marketing campaigns that are fruitful enough for promoting a company and its services or products.

In other words, they are responsible for promoting a business through different digital channels such as social media, search engines, websites and apps.

Skills Required for Digital Marketing

Digital marketing is a fast-growing and evolving industry. If you're looking to get into digital marketing, there are certain skills that you'll need to develop if you want to succeed in the field. Here are some skills required for digital marketing:

Analytics: You will need to be able to understand data and use it to make informed decisions about how your business can grow over time.

Social media: You will need to be able to engage with customers on social media platforms like Facebook, Twitter, and Instagram.

Copywriting: Copywriting is the art of writing compelling content that encourages people to take action. You will need to write copy that resonates with your target audience and gets them interested in what you have to offer.

Online research skills: Digital marketers need to be able to track down information online and use it effectively. This includes being able to find relevant articles and other content, as well as knowing how to read through them effectively and find what they need.

Graphic design skills: Being able to create visual content like infographics or videos is a key skill for many roles in digital marketing — especially if you want to work at an agency or as an independent consultant. It's also important if you want to move into paid traffic — such as PPC campaigns — since these often require ads that are visually appealing in order for them to be effective.

What Should I Study to Become a Digital Marketer?

When you're just beginning your career in digital marketing, it can be difficult to know where to start. But don't let this intimidate you! It's important to have a firm grasp of the basics before getting started.

To start a career in digital marketing, you need to have completed high school. Some companies require that you have a bachelor's degree in digital marketing. Many colleges offer undergraduate and graduate programs in this field.

If college is not an option, then make your way toward online courses.  There are many free and paid online courses you can take to learn digital marketing. After completing a course and passing an exam, you may be eligible to receive a certificate of completion. Your experience will vary depending on the employer and the company’s requirements.

Types of Digital Marketing Jobs

Digital Marketing Manager:  A digital marketing manager is an expert in using the latest marketing strategies and tools. He/She works on digital marketing campaigns, from coming up with a concept to executing them. A manager also may work closely with an entire team to make campaigns go live.

Content Strategist: The job of a content strategist is to develop a content strategy based on the needs of your target audience and the goals of your business. Content strategists handle all aspects of content development, including researching what people are searching for, planning how to present that information to them, and deciding how content will be created and managed.

SEO Specialist: The SEM/SEO specialist is responsible for managing campaigns related to search engine marketing (SEM) or search engine optimization (SEO). Along with that, the job description also includes handling display ads on Google.

Email Marketing Specialist: An email marketing specialist is responsible for creating and sending targeted emails that will get people to buy a product or service, or enhance their interest in the company. The specialist develops and executes an email marketing strategy and keeps a database of contacts who are potential customers. They may also write newsletters designed to attract new clients.

Social Media Manager:  A social media manager's job is to run the accounts of a business on various social media platforms. The primary responsibility is to come up with engaging text and visual content that will encourage followers to engage with the page.

Digital Marketer Salary Overview

The estimated total pay for a Digital Marketing Manager is KES 11,309,009 ($94,755) per year in the United States, with an average salary of KES 9,069,167 ($75,988) per year.

Digital Marketing Certificate

If you're looking for a digital marketing certificate, you want something that will show employers you're ready to take on the world of digital marketing.

At OraDMT institute, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume—they communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career.

Our courses cover everything from search engine optimization (SEO) and content creation to email marketing and social media management. No matter what area of digital marketing interests you, we've got something for you!

OraDMT courses are designed by professionals who have worked in the industry. They know what employers look for when hiring new employees and they've put that information into their curriculum to give students the best chance to land their dream jobs!