Latest blogs
Created by - OraDMT Digital Marketing Training
Digital Marketing Post Covid 19 Pandemic
Navigating the Digital Marketing Landscape Post-COVID-19: Strategies for Success- OraDMTThe COVID-19 pandemic brought about unprecedented changes in our world, affecting every aspect of our lives, including how businesses operate and market themselves. As we emerge from the crisis, it's evident that the digital marketing landscape has evolved significantly. There is need to explores the transformative journey of digital marketing post-COVID-19 and outlines effective strategies for businesses to thrive in this new era.The Acceleration of Digital TransformationThe pandemic accelerated the digital transformation journey for businesses of all sizes. From traditional brick-and-mortar establishments to e-commerce giants, everyone had to adapt swiftly to the 'new normal.' This shift highlighted the importance of having a robust online presence, making digital marketing strategies more essential than ever before. It is sad to note that in Kenya for instance, many businesses had to shut down, particularly with the government’s strict measures to curb the pandemic such as secession of movement as well as curfews. Shift in Consumer BehaviorConsumer behavior underwent a seismic shift during the pandemic. Online shopping, virtual experiences, and digital interactions became the norm. This change calls for a deeper understanding of your target audience's evolving preferences and habits. Conduct thorough market research to tailor your digital marketing efforts accordingly. It was at this time that businesses had to invest in Search engine optimization and other digital marketing strategies to stay afloat. Content is Still KingIn the post-COVID-19 era, the significance of valuable and relevant content marketing remains undiminished. Creating content that resonates with your audience can establish your brand as a thought leader and build trust. Whether it's blog posts, videos, social media updates, or webinars, focus on delivering content that addresses current challenges and offers solutions. Search Engine Optimization (SEO) RefinementSEO continues to be the cornerstone of effective digital marketing. However, post-pandemic, there are some new considerations. Local SEO has gained prominence as people seek businesses close to home. Voice search is also on the rise, so optimizing for voice queries should be part of your strategy. Long-tail keywords and featured snippets are crucial for capturing these searches.Embrace Social Media MarketingSocial media platforms became lifelines for staying connected during lockdowns. This trend has opened up opportunities for social commerce. Platforms like Instagram and Facebook have integrated shopping features, allowing businesses to sell directly to their followers. Leverage these tools to create a seamless shopping experience for your audience.Data-Driven Decision MakingData has always been important in digital marketing, but its significance has grown post-COVID-19. Analyse user behaviour, engagement metrics, and conversion rates meticulously. This data can provide insights into what's working and what's not, enabling you to refine your strategies for optimal results. At OraDMT we have designed our digital marketing training to give much weight to data as we are aware that data is the new oil for any business.What is the Next step?It is evident that the marketing landscape has taken a new shift post covid 19, businesses therefore have to tap into digital marketing training to stay afloat in the ever-evolving landscape. At OraDMT, we offer a unique digital marketing certificate program that will give you the foundational skills and hands-on experience you need to succeed in today's competitive marketplace. Our program covers everything from search engine optimization (SEO) and Social Media Marketing to email marketing and Media buying. No matter what area of digital marketing interests you, we've got something for you!ConclusionThe COVID-19 pandemic reshaped the digital marketing landscape, urging businesses to recalibrate their strategies for a post-pandemic world. By embracing digital transformation, understanding evolving consumer behaviors, refining SEO tactics, leveraging social media marketing, making data-driven decisions, and staying agile and authentic, businesses can navigate this new era successfully. Remember, the key lies in staying attuned to the pulse of change and being prepared to evolve with it.
More detailsPublished - Thu, 17 Aug 2023
Created by - OraDMT Digital Marketing Training
Digital Marketing Post Covid 19 Pandemic
Navigating the Digital Marketing Landscape Post-COVID-19: Strategies for Success- OraDMTThe COVID-19 pandemic brought about unprecedented changes in our world, affecting every aspect of our lives, including how businesses operate and market themselves. As we emerge from the crisis, it's evident that the digital marketing landscape has evolved significantly. There is need to explores the transformative journey of digital marketing post-COVID-19 and outlines effective strategies for businesses to thrive in this new era.The Acceleration of Digital TransformationThe pandemic accelerated the digital transformation journey for businesses of all sizes. From traditional brick-and-mortar establishments to e-commerce giants, everyone had to adapt swiftly to the 'new normal.' This shift highlighted the importance of having a robust online presence, making digital marketing strategies more essential than ever before. It is sad to note that in Kenya for instance, many businesses had to shut down, particularly with the government’s strict measures to curb the pandemic such as secession of movement as well as curfews. Shift in Consumer BehaviorConsumer behavior underwent a seismic shift during the pandemic. Online shopping, virtual experiences, and digital interactions became the norm. This change calls for a deeper understanding of your target audience's evolving preferences and habits. Conduct thorough market research to tailor your digital marketing efforts accordingly. It was at this time that businesses had to invest in Search engine optimization and other digital marketing strategies to stay afloat. Content is Still KingIn the post-COVID-19 era, the significance of valuable and relevant content marketing remains undiminished. Creating content that resonates with your audience can establish your brand as a thought leader and build trust. Whether it's blog posts, videos, social media updates, or webinars, focus on delivering content that addresses current challenges and offers solutions. Search Engine Optimization (SEO) RefinementSEO continues to be the cornerstone of effective digital marketing. However, post-pandemic, there are some new considerations. Local SEO has gained prominence as people seek businesses close to home. Voice search is also on the rise, so optimizing for voice queries should be part of your strategy. Long-tail keywords and featured snippets are crucial for capturing these searches.Embrace Social Media MarketingSocial media platforms became lifelines for staying connected during lockdowns. This trend has opened up opportunities for social commerce. Platforms like Instagram and Facebook have integrated shopping features, allowing businesses to sell directly to their followers. Leverage these tools to create a seamless shopping experience for your audience.Data-Driven Decision MakingData has always been important in digital marketing, but its significance has grown post-COVID-19. Analyse user behaviour, engagement metrics, and conversion rates meticulously. This data can provide insights into what's working and what's not, enabling you to refine your strategies for optimal results. At OraDMT we have designed our digital marketing training to give much weight to data as we are aware that data is the new oil for any business.What is the Next step?It is evident that the marketing landscape has taken a new shift post covid 19, businesses therefore have to tap into digital marketing training to stay afloat in the ever-evolving landscape. At OraDMT, we offer a unique digital marketing certificate program that will give you the foundational skills and hands-on experience you need to succeed in today's competitive marketplace. Our program covers everything from search engine optimization (SEO) and Social Media Marketing to email marketing and Media buying. No matter what area of digital marketing interests you, we've got something for you!ConclusionThe COVID-19 pandemic reshaped the digital marketing landscape, urging businesses to recalibrate their strategies for a post-pandemic world. By embracing digital transformation, understanding evolving consumer behaviors, refining SEO tactics, leveraging social media marketing, making data-driven decisions, and staying agile and authentic, businesses can navigate this new era successfully. Remember, the key lies in staying attuned to the pulse of change and being prepared to evolve with it.
More detailsPublished - Thu, 17 Aug 2023
Created by - OraDMT Digital Marketing Training
The Essence of Data analytics in your Business.
In today's fast-paced digital era, data has become the lifeblood of businesses across industries. Organizations are collecting vast amounts of data from various sources, including customer interactions, sales transactions, website visits, social media, and more. However, this abundance of data is of little value if it cannot be transformed into actionable insights. That's where data analytics comes into play.Which Data Analytics Course is the BestTools for Data AnalyticsPython: Python is a versatile programming language widely used in data analytics. It provides a rich ecosystem of libraries and frameworks, such as NumPy, Pandas, and scikit-learn, which facilitate data manipulation, analysis, and machine learning.R: R is a powerful statistical programming language commonly used for data analysis and visualization. It offers a vast collection of packages, making it a popular choice among statisticians and data scientists.SQL: Structured Query Language (SQL) is essential for working with relational databases. Proficiency in SQL allows data analysts to retrieve, manipulate, and analyze data stored in databases efficiently.Tableau: Tableau is a leading data visualization tool that enables analysts to create interactive and visually appealing dashboards and reports. It simplifies complex data sets, making it easier for businesses to comprehend and derive insights.The field of data analytics offers a plethora of opportunities and benefits for individuals seeking a rewarding career. Here are some compelling reasons why a career in data analytics is worth considering:OraDMT Offers Data Analytics Certificate CourseThe OraDMT data analytics course https://www.oradmt.com/course/business-data-analytics/170 covers a wide range of topics, including data preprocessing, exploratory data analysis, predictive modeling, data visualization, and machine learning. Students will also have the opportunity to work on real-world projects, allowing them to apply their skills in a practical setting.In conclusion, data analytics is a crucial discipline for businesses aiming to leverage the power of data to drive success. OraDMT's data analytics certificate course equips individuals with the necessary skills and tools to embark on a fulfilling and lucrative career in this rapidly growing field
More detailsPublished - Wed, 05 Jul 2023
Created by - OraDMT Digital Marketing Training
OraDMT Graduation
ORADMT’S 8TH GRADUATION CEREMONYOn Tuesday the 4th of April 2023, American Spaces at the Bazaar was filled with excitement and anticipation from the eighth graduating class of the OraDMT Digital Marketing Training Program as they received their certificates.OraDMT’s Digital Marketing Masterclass aim to, provide participants with practical skills in digital marketing, social media management, and online advertising.The graduation ceremony was a culmination of five weeks of intensive training, during which the participants were exposed to real-world scenarios and industry best practices in digital marketing.The OraDMT Digital Marketing Training Masterclass continues to provide participants with practical skills in digital marketing, empowering them to pursue successful careers in the industry. The program has produced hundreds of graduates who have gone on to work for top digital marketing agencies and companies.Visit https://www.dftnews.com/oradmts-8th-graduation-ceremony to see more on this
More detailsPublished - Fri, 14 Apr 2023
Created by - OraDMT Digital Marketing Training
Why Train on Digital Marketing in Kenya?
You might be wondering why you should become a digital marketer, but there are many reasons for this. It is a very flexible career, and you can work in many different industries. There are also many opportunities for advancement in the field.If you're looking for a new career, then you should consider a career as a digital marketer. This is because it's one of the fastest-growing fields today, and there are many great opportunities available. The good news is that there are plenty of resources available to help you decide if this is the right career choice for you! Here we will discuss some of the reasons why you should become a digital marketer. We'll also give some tips on how to get started in this exciting field. In Kenya, Digital Marketing is a very creative fieldCreativity is an essential skill to have in digital marketing. Creative marketing professionals are able to develop strategies that help businesses stand out amongst their competitors, successfully connect with a target audience, and build brand awareness and loyalty. The ability to be creative is also important for developing content that meets user needs and is easily consumed by the target audience. For example, if your target audience consists of a younger demographic who uses social media frequently and consumes video content from YouTube regularly, you may want to create a channel on YouTube where your company can produce videos that provide users with the information they need and do so in an engaging manner. Digital Marketing in Kenya is a booming career trackYou've got one foot in the digital marketing door and a solid understanding of what it's all about. Now you're ready to dive into the field. You'll be pleased to hear that digital marketing is a booming career track. Freelancing sites are flooded with job postings, and salaries are steadily rising. LinkedIn reports that job postings for digital marketers have grown by 27.5% since 2015, while the number of people on LinkedIn with “digital marketer” listed as their current title has increased by 28.7% over the same period of time, showing that demand for these roles is only growing further. The reasons for this growth are many, but essentially boil down to this: traditional forms of advertising and hiring have become outdated or non-existent entirely; now companies must look to alternative solutions for reaching new customers if they wish to remain competitive in their industry and stay afloat or grow as companies. Digital Marketers are High EarnersAccording to Glassdoor (which equips employees with current information in the market), the average salary for a digital marketer in the U.S. is $61,000 (KES 7,262,050).This includes positions like● social media marketing managers● paid search strategists● content marketing specialists And if you’re looking for a digital marketing job with more responsibility and higher pay, here are some popular roles:● Digital Marketing Manager: $72K (KES 8,571,600) annually, on average.● Digital Marketing Director: $85K (KES 10,119,250) annually, on average. With the above estimates, you can be able to do the math and see how much to expect as you proceed in your digital marketing career. You can start ASAPWhen you first look at marketing, it may seem like a pretty broad field. However, if you break down the different parts of marketing, there are only a few things that most marketers focus on. With digital marketing in particular, there are many skills that overlap, which is why you can start learning as soon as today! The main skills that make up digital marketing include:● Content Marketing (Strategy & Production)● Social Media Marketing● Search Engine Optimization (SEO)● Paid Advertising (Google AdWords and Social Media Ads)● Email Marketing You can work remotely as a Digital MarketerA major perk of being a digital marketer is that you can work from home or anywhere else, full-time or part-time. Companies regularly hire for remote positions in marketing and many other fields. Digital marketers who want to live abroad can find plenty of opportunities to work remotely from another country. And digital marketers who want to work from home will also find many opportunities on job boards like Upwork, Dice, and Glassdoor. You will be in demand foreverNeed more reasons to get into digital marketing? It’s not going away anytime soon. The global digital marketing spend is predicted to increase to $325 billion by 2025, and the industry is expected to grow to $350 billion by 2027.Even better: Marketing jobs are listed among the top 25 careers in terms of job security. That means you won’t have any trouble finding a job once you know your way around SEO and social media, because companies will be fighting over you! Digital Marketing Online Training in KenyaDigital marketing is a rapidly changing field that requires employees to constantly learn new skills. If you’re ready to take on the world of digital marketing, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume. They communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career. We created our Digital Marketing Masterclass with you in mind. Each class is tailored toward helping you succeed as a digital marketer. You’ll get the knowledge, experience, and confidence needed to take your career to the next level. All of our digital marketing courses for women are taught by industry experts who know what success looks like in the real world. Learn from their experiences and get inspired to achieve your own goals. Whether you’re looking for an introduction to digital marketing or want to dive deep into a specific topic, we’ve got you covered. Ready to take on the world of digital marketing? Chat with one of our consultants here on WhatsApp Chat
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How much does SEO training cost in Kenya?|OraDMT
You've got questions; we have answers. That's just how it goes in the SEO industry. So, when I was asked " How much does SEO training cost? " By someone who had been checking out our Search Engine Optimization training program, I wanted to make sure that not only did they learn everything they needed, but that they really understood what went into our SEO course package. The SEO Training program that I mentioned costs around Ksh 13500 for a full year of unlimited access, but I wanted to make sure this person knew is that with that purchase comes a lot more than just an SEO training guide. When you buy the Search Engine Optimization training program, you get all the following: * Lifetime access to all 15 modules of the program * Unlimited live Q&A with our SEO expert and mentor, * Access to 15 workbooks that further explain every aspect of SEO step-by-step * Access to a private members forum with other students in the a program where you can discuss any questions you might have with fellow students * 24/7 support via email in case you have any questions about the program or SEO in general while you work your way through the modules * The ability to download every video, audio file, PDF and presentation for offline use What are the Benefits of SEO Course? So, although I hadn't answered that person's original question " How much does SEO training cost? " I knew they understood that they we’re getting a lot for their money. This is why I have no problem saying that the Search Engine Optimization training program is an excellent value at Ksh 360,000 for a a whole year of unlimited access (check out some of the reviews of our SEM course package here), but when we decided to offer the SEO training program only Ksh 13500, it was an absolute no-brainer. If you're looking to learn about search engine optimization and all the aspects that make up a successful SEO campaign, this one-of-a-kind guide is perfect for beginners and intermediate-level students. And at Ksh 13500, it's too good to pass up.
More detailsPublished - Tue, 20 Dec 2022
Popular blogs
Created by - OraDMT Digital Marketing Training
Digital Marketing Post Covid 19 Pandemic
Navigating the Digital Marketing Landscape Post-COVID-19: Strategies for Success- OraDMTThe COVID-19 pandemic brought about unprecedented changes in our world, affecting every aspect of our lives, including how businesses operate and market themselves. As we emerge from the crisis, it's evident that the digital marketing landscape has evolved significantly. There is need to explores the transformative journey of digital marketing post-COVID-19 and outlines effective strategies for businesses to thrive in this new era.The Acceleration of Digital TransformationThe pandemic accelerated the digital transformation journey for businesses of all sizes. From traditional brick-and-mortar establishments to e-commerce giants, everyone had to adapt swiftly to the 'new normal.' This shift highlighted the importance of having a robust online presence, making digital marketing strategies more essential than ever before. It is sad to note that in Kenya for instance, many businesses had to shut down, particularly with the government’s strict measures to curb the pandemic such as secession of movement as well as curfews. Shift in Consumer BehaviorConsumer behavior underwent a seismic shift during the pandemic. Online shopping, virtual experiences, and digital interactions became the norm. This change calls for a deeper understanding of your target audience's evolving preferences and habits. Conduct thorough market research to tailor your digital marketing efforts accordingly. It was at this time that businesses had to invest in Search engine optimization and other digital marketing strategies to stay afloat. Content is Still KingIn the post-COVID-19 era, the significance of valuable and relevant content marketing remains undiminished. Creating content that resonates with your audience can establish your brand as a thought leader and build trust. Whether it's blog posts, videos, social media updates, or webinars, focus on delivering content that addresses current challenges and offers solutions. Search Engine Optimization (SEO) RefinementSEO continues to be the cornerstone of effective digital marketing. However, post-pandemic, there are some new considerations. Local SEO has gained prominence as people seek businesses close to home. Voice search is also on the rise, so optimizing for voice queries should be part of your strategy. Long-tail keywords and featured snippets are crucial for capturing these searches.Embrace Social Media MarketingSocial media platforms became lifelines for staying connected during lockdowns. This trend has opened up opportunities for social commerce. Platforms like Instagram and Facebook have integrated shopping features, allowing businesses to sell directly to their followers. Leverage these tools to create a seamless shopping experience for your audience.Data-Driven Decision MakingData has always been important in digital marketing, but its significance has grown post-COVID-19. Analyse user behaviour, engagement metrics, and conversion rates meticulously. This data can provide insights into what's working and what's not, enabling you to refine your strategies for optimal results. At OraDMT we have designed our digital marketing training to give much weight to data as we are aware that data is the new oil for any business.What is the Next step?It is evident that the marketing landscape has taken a new shift post covid 19, businesses therefore have to tap into digital marketing training to stay afloat in the ever-evolving landscape. At OraDMT, we offer a unique digital marketing certificate program that will give you the foundational skills and hands-on experience you need to succeed in today's competitive marketplace. Our program covers everything from search engine optimization (SEO) and Social Media Marketing to email marketing and Media buying. No matter what area of digital marketing interests you, we've got something for you!ConclusionThe COVID-19 pandemic reshaped the digital marketing landscape, urging businesses to recalibrate their strategies for a post-pandemic world. By embracing digital transformation, understanding evolving consumer behaviors, refining SEO tactics, leveraging social media marketing, making data-driven decisions, and staying agile and authentic, businesses can navigate this new era successfully. Remember, the key lies in staying attuned to the pulse of change and being prepared to evolve with it.
More detailsPublished - Thu, 17 Aug 2023
Created by - OraDMT Digital Marketing Training
The Essence of Data analytics in your Business.
In today's fast-paced digital era, data has become the lifeblood of businesses across industries. Organizations are collecting vast amounts of data from various sources, including customer interactions, sales transactions, website visits, social media, and more. However, this abundance of data is of little value if it cannot be transformed into actionable insights. That's where data analytics comes into play.Which Data Analytics Course is the BestTools for Data AnalyticsPython: Python is a versatile programming language widely used in data analytics. It provides a rich ecosystem of libraries and frameworks, such as NumPy, Pandas, and scikit-learn, which facilitate data manipulation, analysis, and machine learning.R: R is a powerful statistical programming language commonly used for data analysis and visualization. It offers a vast collection of packages, making it a popular choice among statisticians and data scientists.SQL: Structured Query Language (SQL) is essential for working with relational databases. Proficiency in SQL allows data analysts to retrieve, manipulate, and analyze data stored in databases efficiently.Tableau: Tableau is a leading data visualization tool that enables analysts to create interactive and visually appealing dashboards and reports. It simplifies complex data sets, making it easier for businesses to comprehend and derive insights.The field of data analytics offers a plethora of opportunities and benefits for individuals seeking a rewarding career. Here are some compelling reasons why a career in data analytics is worth considering:OraDMT Offers Data Analytics Certificate CourseThe OraDMT data analytics course https://www.oradmt.com/course/business-data-analytics/170 covers a wide range of topics, including data preprocessing, exploratory data analysis, predictive modeling, data visualization, and machine learning. Students will also have the opportunity to work on real-world projects, allowing them to apply their skills in a practical setting.In conclusion, data analytics is a crucial discipline for businesses aiming to leverage the power of data to drive success. OraDMT's data analytics certificate course equips individuals with the necessary skills and tools to embark on a fulfilling and lucrative career in this rapidly growing field
More detailsPublished - Wed, 05 Jul 2023
Created by - OraDMT Digital Marketing Training
OraDMT Graduation
ORADMT’S 8TH GRADUATION CEREMONYOn Tuesday the 4th of April 2023, American Spaces at the Bazaar was filled with excitement and anticipation from the eighth graduating class of the OraDMT Digital Marketing Training Program as they received their certificates.OraDMT’s Digital Marketing Masterclass aim to, provide participants with practical skills in digital marketing, social media management, and online advertising.The graduation ceremony was a culmination of five weeks of intensive training, during which the participants were exposed to real-world scenarios and industry best practices in digital marketing.The OraDMT Digital Marketing Training Masterclass continues to provide participants with practical skills in digital marketing, empowering them to pursue successful careers in the industry. The program has produced hundreds of graduates who have gone on to work for top digital marketing agencies and companies.Visit https://www.dftnews.com/oradmts-8th-graduation-ceremony to see more on this
More detailsPublished - Fri, 14 Apr 2023
Created by - OraDMT Digital Marketing Training
Why Train on Digital Marketing in Kenya?
You might be wondering why you should become a digital marketer, but there are many reasons for this. It is a very flexible career, and you can work in many different industries. There are also many opportunities for advancement in the field.If you're looking for a new career, then you should consider a career as a digital marketer. This is because it's one of the fastest-growing fields today, and there are many great opportunities available. The good news is that there are plenty of resources available to help you decide if this is the right career choice for you! Here we will discuss some of the reasons why you should become a digital marketer. We'll also give some tips on how to get started in this exciting field. In Kenya, Digital Marketing is a very creative fieldCreativity is an essential skill to have in digital marketing. Creative marketing professionals are able to develop strategies that help businesses stand out amongst their competitors, successfully connect with a target audience, and build brand awareness and loyalty. The ability to be creative is also important for developing content that meets user needs and is easily consumed by the target audience. For example, if your target audience consists of a younger demographic who uses social media frequently and consumes video content from YouTube regularly, you may want to create a channel on YouTube where your company can produce videos that provide users with the information they need and do so in an engaging manner. Digital Marketing in Kenya is a booming career trackYou've got one foot in the digital marketing door and a solid understanding of what it's all about. Now you're ready to dive into the field. You'll be pleased to hear that digital marketing is a booming career track. Freelancing sites are flooded with job postings, and salaries are steadily rising. LinkedIn reports that job postings for digital marketers have grown by 27.5% since 2015, while the number of people on LinkedIn with “digital marketer” listed as their current title has increased by 28.7% over the same period of time, showing that demand for these roles is only growing further. The reasons for this growth are many, but essentially boil down to this: traditional forms of advertising and hiring have become outdated or non-existent entirely; now companies must look to alternative solutions for reaching new customers if they wish to remain competitive in their industry and stay afloat or grow as companies. Digital Marketers are High EarnersAccording to Glassdoor (which equips employees with current information in the market), the average salary for a digital marketer in the U.S. is $61,000 (KES 7,262,050).This includes positions like● social media marketing managers● paid search strategists● content marketing specialists And if you’re looking for a digital marketing job with more responsibility and higher pay, here are some popular roles:● Digital Marketing Manager: $72K (KES 8,571,600) annually, on average.● Digital Marketing Director: $85K (KES 10,119,250) annually, on average. With the above estimates, you can be able to do the math and see how much to expect as you proceed in your digital marketing career. You can start ASAPWhen you first look at marketing, it may seem like a pretty broad field. However, if you break down the different parts of marketing, there are only a few things that most marketers focus on. With digital marketing in particular, there are many skills that overlap, which is why you can start learning as soon as today! The main skills that make up digital marketing include:● Content Marketing (Strategy & Production)● Social Media Marketing● Search Engine Optimization (SEO)● Paid Advertising (Google AdWords and Social Media Ads)● Email Marketing You can work remotely as a Digital MarketerA major perk of being a digital marketer is that you can work from home or anywhere else, full-time or part-time. Companies regularly hire for remote positions in marketing and many other fields. Digital marketers who want to live abroad can find plenty of opportunities to work remotely from another country. And digital marketers who want to work from home will also find many opportunities on job boards like Upwork, Dice, and Glassdoor. You will be in demand foreverNeed more reasons to get into digital marketing? It’s not going away anytime soon. The global digital marketing spend is predicted to increase to $325 billion by 2025, and the industry is expected to grow to $350 billion by 2027.Even better: Marketing jobs are listed among the top 25 careers in terms of job security. That means you won’t have any trouble finding a job once you know your way around SEO and social media, because companies will be fighting over you! Digital Marketing Online Training in KenyaDigital marketing is a rapidly changing field that requires employees to constantly learn new skills. If you’re ready to take on the world of digital marketing, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume. They communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career. We created our Digital Marketing Masterclass with you in mind. Each class is tailored toward helping you succeed as a digital marketer. You’ll get the knowledge, experience, and confidence needed to take your career to the next level. All of our digital marketing courses for women are taught by industry experts who know what success looks like in the real world. Learn from their experiences and get inspired to achieve your own goals. Whether you’re looking for an introduction to digital marketing or want to dive deep into a specific topic, we’ve got you covered. Ready to take on the world of digital marketing? Chat with one of our consultants here on WhatsApp Chat
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How much does SEO training cost in Kenya?|OraDMT
You've got questions; we have answers. That's just how it goes in the SEO industry. So, when I was asked " How much does SEO training cost? " By someone who had been checking out our Search Engine Optimization training program, I wanted to make sure that not only did they learn everything they needed, but that they really understood what went into our SEO course package. The SEO Training program that I mentioned costs around Ksh 13500 for a full year of unlimited access, but I wanted to make sure this person knew is that with that purchase comes a lot more than just an SEO training guide. When you buy the Search Engine Optimization training program, you get all the following: * Lifetime access to all 15 modules of the program * Unlimited live Q&A with our SEO expert and mentor, * Access to 15 workbooks that further explain every aspect of SEO step-by-step * Access to a private members forum with other students in the a program where you can discuss any questions you might have with fellow students * 24/7 support via email in case you have any questions about the program or SEO in general while you work your way through the modules * The ability to download every video, audio file, PDF and presentation for offline use What are the Benefits of SEO Course? So, although I hadn't answered that person's original question " How much does SEO training cost? " I knew they understood that they we’re getting a lot for their money. This is why I have no problem saying that the Search Engine Optimization training program is an excellent value at Ksh 360,000 for a a whole year of unlimited access (check out some of the reviews of our SEM course package here), but when we decided to offer the SEO training program only Ksh 13500, it was an absolute no-brainer. If you're looking to learn about search engine optimization and all the aspects that make up a successful SEO campaign, this one-of-a-kind guide is perfect for beginners and intermediate-level students. And at Ksh 13500, it's too good to pass up.
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
Tools to help you investigate your Core Web Vitals issues
Your website search console is the primary tool for any webmaster. At OraDMT, we have compiled a series of tools and hacks that will help you investigate and fix your Core Web Vital issues. You can follow this article to help you learn more about how to improve core web vitals Issues: LCP, CLS, FIDPage Speed InsightsPage Speed Insights is an online tool that helps you analyze any website's speed performance and provide multiple audits and suggestions to help the site owner optimize the page's performance and load it faster. Separate mobile and desktop reports are generated when using this tool.2 datasets are used in the resulting analysis report:Field Data: these metrics are collected from real users as they have visited this site (CrUX report data)Lab Data: these are data generated using the Lighthouse tool. Different metrics are collected including:First Contentful PaintFirst Meaningful PaintSpeed IndexFirst CPU IdleTime to InteractiveMax potential First Input DelayThe performance score is calculated using the lab data. The page is considered fast if this score is above 90 and slow if below 50.The Opportunities section provides performance optimization suggestions along with the potential page load gain if they are implemented.The Diagnostics section provides additional information about how a page adheres to best practices for web development.Chrome DevToolsChrome DevTools is a set of web developer tools built directly into the Google Chrome browser. They can be opened by pressing Control+Shift+C (Windows, Linux, Chrome OS) or Command+Option+C (Mac).2 tools are particularly helpful to investigate speed issues and how to improve core web vitals:The Lighthouse panel (or Audits on older Chrome versions) can be used to display performance metrics for the current page using the Lighthouse tool. You can choose the device type, the type of audits to generate, and whether CPU and network throttling should be applied. In our case, the Performance audit type should be checked.The Performance panel can be used to analyze a web page's load and runtime performance. To get started analyzing your web page's speed:Navigate to the web pageOpen the Performance panelCPU and network throttling can be applied to analyze further performance bottlenecks.Click on the refresh icon inside the Performance panel to start profiling and reload the pageAll the main tasks (scripting, rendering, ...) will be displayed along with their sub-tasks. You can zoom on the sub-tasks, click on them to display more details (source script for example), and view network and timing events such as First Contentful Paint (FCP). The longest task after the FCP corresponds to the max potential First Input Delay.Other toolsWeb Vitals extension: real-time Core Web Vitals measurements for Google ChromeWeb.dev Measure: similar to PageSpeed Insights
More detailsPublished - Tue, 20 Dec 2022
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Digital Marketing Post Covid 19 Pandemic
Thu, 17 Aug 2023
Digital Marketing Post Covid 19 Pandemic
Thu, 17 Aug 2023
The Essence of Data analytics in your Business.
Wed, 05 Jul 2023
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