Latest blogs
Created by - OraDMT Digital Marketing Training
Why Train on Digital Marketing in Kenya?
You might be wondering why you should become a digital marketer, but there are many reasons for this. It is a very flexible career, and you can work in many different industries. There are also many opportunities for advancement in the field.If you're looking for a new career, then you should consider a career as a digital marketer. This is because it's one of the fastest-growing fields today, and there are many great opportunities available. The good news is that there are plenty of resources available to help you decide if this is the right career choice for you! Here we will discuss some of the reasons why you should become a digital marketer. We'll also give some tips on how to get started in this exciting field. In Kenya, Digital Marketing is a very creative fieldCreativity is an essential skill to have in digital marketing. Creative marketing professionals are able to develop strategies that help businesses stand out amongst their competitors, successfully connect with a target audience, and build brand awareness and loyalty. The ability to be creative is also important for developing content that meets user needs and is easily consumed by the target audience. For example, if your target audience consists of a younger demographic who uses social media frequently and consumes video content from YouTube regularly, you may want to create a channel on YouTube where your company can produce videos that provide users with the information they need and do so in an engaging manner. Digital Marketing in Kenya is a booming career trackYou've got one foot in the digital marketing door and a solid understanding of what it's all about. Now you're ready to dive into the field. You'll be pleased to hear that digital marketing is a booming career track. Freelancing sites are flooded with job postings, and salaries are steadily rising. LinkedIn reports that job postings for digital marketers have grown by 27.5% since 2015, while the number of people on LinkedIn with “digital marketer” listed as their current title has increased by 28.7% over the same period of time, showing that demand for these roles is only growing further. The reasons for this growth are many, but essentially boil down to this: traditional forms of advertising and hiring have become outdated or non-existent entirely; now companies must look to alternative solutions for reaching new customers if they wish to remain competitive in their industry and stay afloat or grow as companies. Digital Marketers are High EarnersAccording to Glassdoor (which equips employees with current information in the market), the average salary for a digital marketer in the U.S. is $61,000 (KES 7,262,050).This includes positions like● social media marketing managers● paid search strategists● content marketing specialists And if you’re looking for a digital marketing job with more responsibility and higher pay, here are some popular roles:● Digital Marketing Manager: $72K (KES 8,571,600) annually, on average.● Digital Marketing Director: $85K (KES 10,119,250) annually, on average. With the above estimates, you can be able to do the math and see how much to expect as you proceed in your digital marketing career. You can start ASAPWhen you first look at marketing, it may seem like a pretty broad field. However, if you break down the different parts of marketing, there are only a few things that most marketers focus on. With digital marketing in particular, there are many skills that overlap, which is why you can start learning as soon as today! The main skills that make up digital marketing include:● Content Marketing (Strategy & Production)● Social Media Marketing● Search Engine Optimization (SEO)● Paid Advertising (Google AdWords and Social Media Ads)● Email Marketing You can work remotely as a Digital MarketerA major perk of being a digital marketer is that you can work from home or anywhere else, full-time or part-time. Companies regularly hire for remote positions in marketing and many other fields. Digital marketers who want to live abroad can find plenty of opportunities to work remotely from another country. And digital marketers who want to work from home will also find many opportunities on job boards like Upwork, Dice, and Glassdoor. You will be in demand foreverNeed more reasons to get into digital marketing? It’s not going away anytime soon. The global digital marketing spend is predicted to increase to $325 billion by 2025, and the industry is expected to grow to $350 billion by 2027.Even better: Marketing jobs are listed among the top 25 careers in terms of job security. That means you won’t have any trouble finding a job once you know your way around SEO and social media, because companies will be fighting over you! Digital Marketing Online Training in KenyaDigital marketing is a rapidly changing field that requires employees to constantly learn new skills. If you’re ready to take on the world of digital marketing, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume. They communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career. We created our Digital Marketing Masterclass with you in mind. Each class is tailored toward helping you succeed as a digital marketer. You’ll get the knowledge, experience, and confidence needed to take your career to the next level. All of our digital marketing courses for women are taught by industry experts who know what success looks like in the real world. Learn from their experiences and get inspired to achieve your own goals. Whether you’re looking for an introduction to digital marketing or want to dive deep into a specific topic, we’ve got you covered. Ready to take on the world of digital marketing? Chat with one of our consultants here on WhatsApp Chat
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How much does SEO training cost in Kenya?|OraDMT
You've got questions; we have answers. That's just how it goes in the SEO industry. So, when I was asked " How much does SEO training cost? " By someone who had been checking out our Search Engine Optimization training program, I wanted to make sure that not only did they learn everything they needed, but that they really understood what went into our SEO course package. The SEO Training program that I mentioned costs around Ksh 13500 for a full year of unlimited access, but I wanted to make sure this person knew is that with that purchase comes a lot more than just an SEO training guide. When you buy the Search Engine Optimization training program, you get all the following: * Lifetime access to all 15 modules of the program * Unlimited live Q&A with our SEO expert and mentor, * Access to 15 workbooks that further explain every aspect of SEO step-by-step * Access to a private members forum with other students in the a program where you can discuss any questions you might have with fellow students * 24/7 support via email in case you have any questions about the program or SEO in general while you work your way through the modules * The ability to download every video, audio file, PDF and presentation for offline use What are the Benefits of SEO Course? So, although I hadn't answered that person's original question " How much does SEO training cost? " I knew they understood that they we’re getting a lot for their money. This is why I have no problem saying that the Search Engine Optimization training program is an excellent value at Ksh 360,000 for a a whole year of unlimited access (check out some of the reviews of our SEM course package here), but when we decided to offer the SEO training program only Ksh 13500, it was an absolute no-brainer. If you're looking to learn about search engine optimization and all the aspects that make up a successful SEO campaign, this one-of-a-kind guide is perfect for beginners and intermediate-level students. And at Ksh 13500, it's too good to pass up.
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
Tools to help you investigate your Core Web Vitals issues
Your website search console is the primary tool for any webmaster. At OraDMT, we have compiled a series of tools and hacks that will help you investigate and fix your Core Web Vital issues. You can follow this article to help you learn more about how to improve core web vitals Issues: LCP, CLS, FIDPage Speed InsightsPage Speed Insights is an online tool that helps you analyze any website's speed performance and provide multiple audits and suggestions to help the site owner optimize the page's performance and load it faster. Separate mobile and desktop reports are generated when using this tool.2 datasets are used in the resulting analysis report:Field Data: these metrics are collected from real users as they have visited this site (CrUX report data)Lab Data: these are data generated using the Lighthouse tool. Different metrics are collected including:First Contentful PaintFirst Meaningful PaintSpeed IndexFirst CPU IdleTime to InteractiveMax potential First Input DelayThe performance score is calculated using the lab data. The page is considered fast if this score is above 90 and slow if below 50.The Opportunities section provides performance optimization suggestions along with the potential page load gain if they are implemented.The Diagnostics section provides additional information about how a page adheres to best practices for web development.Chrome DevToolsChrome DevTools is a set of web developer tools built directly into the Google Chrome browser. They can be opened by pressing Control+Shift+C (Windows, Linux, Chrome OS) or Command+Option+C (Mac).2 tools are particularly helpful to investigate speed issues and how to improve core web vitals:The Lighthouse panel (or Audits on older Chrome versions) can be used to display performance metrics for the current page using the Lighthouse tool. You can choose the device type, the type of audits to generate, and whether CPU and network throttling should be applied. In our case, the Performance audit type should be checked.The Performance panel can be used to analyze a web page's load and runtime performance. To get started analyzing your web page's speed:Navigate to the web pageOpen the Performance panelCPU and network throttling can be applied to analyze further performance bottlenecks.Click on the refresh icon inside the Performance panel to start profiling and reload the pageAll the main tasks (scripting, rendering, ...) will be displayed along with their sub-tasks. You can zoom on the sub-tasks, click on them to display more details (source script for example), and view network and timing events such as First Contentful Paint (FCP). The longest task after the FCP corresponds to the max potential First Input Delay.Other toolsWeb Vitals extension: real-time Core Web Vitals measurements for Google ChromeWeb.dev Measure: similar to PageSpeed Insights
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How to Get Social Media Marketing Courses with Certificates in Kenya
It's critical to continue learning new skills to stay current with digital marketing trends. Today, there are a plethora of digital marketing courses and certifications available online. Many of these courses and certifications are free for digital marketers aiming to advance their brand in the ever-changing digital arena. ORADMT offers social media marketing training with certificates in Kenya.What Is social media and Why Should You Care?Social media is a tool that has changed the way marketers and consumers interact. Social media marketing can be used to promote your business, but it can also be used as a means of engaging with your customers and driving them to your website.Social media marketing in Kenya is changing rapidly. Take a look at some of the top social media marketing trends:Large social networksSocial media is pervasive in Kenya, and this means that every person is using social media. Kenya has the highest mobile internet penetration in Africa, and over 60% of the population uses mobile internet, making mobile the predominant means of social media use.This means that you must leverage multiple social media platforms to reach your target audience.The Value of a CertificateA digital marketing certificate can act as a kind of soft resume. Many employers now request potential employees to provide a digital marketing certificate, and Digital marketing certifications can provide valuable information about skills, knowledge, and abilities.The Benefits of a Digital Marketing CertificationThis means that a digital marketing certification can help you land a job instead of working an unpaid internship. This is a huge benefit when considering the price of college tuition, where there is no assurance of a job. Certifications allow your resume to stand on its own, and employers can see that you can provide important information regarding your job skills.ORADMT Social Media Marketing CoursesWe offer a wide variety of social media marketing training courses in Kenya for different levels of experience. We have Online courses, as well as a library of marketing-specific courses and certifications. ORADMT offers a Certificate in Digital Marketing for any aspiring digital marketer to help them in the growing field of digital marketing.ConclusionBy focusing your time and energy on delivering exceptional customer experiences, you will keep your customers returning for repeat business and be more productive. Utilizing the benefits of marketing automation technology will also boost your ROI and allow you to work on particular marketing campaigns.Social media marketing has transformed the way businesses operate and has become a valuable asset for digital marketers. This tool is not only beneficial in terms of improving marketing ROI but can also contribute to employee engagement, brand awareness, and growth.You can follow this link to learn more about ORADMT.Join Digital Marketing Masterclass
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How Long is Digital Marketing Course in Kenya? Complete Digital Marketing Training in 4 Weeks Only
How long a digital marketing course takes is one of the most frequently asked questions when it comes to digital marketing in Kenya. Maybe it shows how people are willing to gain digital marketing skills but with great concern about the timing. The reason is that, unlike many other courses, most of the people who are interested in learning digital marketing have no intention of looking for employment thereafter.Digital marketing courses are often taken by business people whose aim is to improve their ways of doing business in this digital dispensation. These kinds of people are somehow busy running their businesses already. They might not have enough time to leave all they are handling and go back to class for years. These people will prefer to take short courses that are applicable to what business they are in.So how long does our affordable digital marketing course take? This will depend on the trainer and how their curriculum looks like. On average, a digital course can take you about a month. However, some trainers understand the need to have special programmes that take a shorter time, even a week.At OraDMT, we offer a crash programme after every three months to take care of our clients who have not had time to attend our monthly training. This is a whole day training programme that runs throughout the week.We also do such kind of training with companies in what we call in-company training. Here, we either send our trainers to a company to train their staff from their place or have the staff of about two or three companies trained together in a hotel somewhere. We also have such a programme for independent students where one registers and attends the crash programme together with other individuals.The duration of this affordable digital marketing course, therefore, depends more on the schedule of the trainee. How much time one has for such and how flexible they are. But on average, at OraDMT, the course takes 1 month. We usually have intakes every month.
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How to Fix Core Web Vitals Issues: LCP, CLS, FID
Issues of Core Web Vitals LCP, CLS, and FID always occur on your Google Search Console dashboard. The Core Web Vitals report shows how your pages perform based on real-world usage data (sometimes called field data). OraDMT and the experienced facilitators and Trainers have come up with a series of how to improve core Web vital issues and more background info to help us understand what these are all about. Starting from early November 2019, the Google Search Console added an experimental speed report to the existing enhancements tools that help webmasters discover potential user experience problems such as mobile usability. This report evolved to become known as the Core Web Vitals report, led by a Google initiative to give simplified user experience metrics to site owners.Here are some examples that how to improve core Web vital issuesThe data used for this report comes from the Chrome User Experience (CrUX) report. The CrUX report is powered by aggregated user experience metrics from actual users visiting your website.This report is currently based on 3 metrics:Largest Contentful Paint (LCP): a loading performance measurement, that should occur during the first 2.5 seconds of the page loading.First Input Delay (FID): an interactivity measurement, that should be less than 100 milliseconds.Cumulative Layout Shift (CLS): a visual stability measurement, should be less than 0.1.Other metrics relating to the core web vitals include:First contentful paint (FCP): the time from when the user requests the URL until the browser renders the first visible element in the URL. Closely relating to the FID and LCP.Learn more About Tools to help you investigate your Core Web Vitals issuesBefore applying the following recommendations, you should run a performance Audit using either Page Speed Insights or the Chrome DevTools's Lighthouse panel. Try to apply all the suggestions when applicable.First Input Delay (FID) The usual error message displayed on the Google Search Console speed report relating to the FID is: FID issue: longer than 300ms (mobile/desktop).To minimize the FID, you should reduce the scripting and rendering tasks' time of your page so that each one doesn't block the main thread for too long after the FCP.Open the Chrome DevTools Performance panelApply a 4x CPU slowdown to simulate slower devicesStart profiling and reload the pageIdentify all the sub-tasks that take the longest time.To reduce the execution time of these sub-tasks:Depending on your stack, you can try code splittingTry to delay some page initialization to a later time using setTimeout API (analytics, alerts, etc.)Use the Idle Until Urgent strategyLazy load page content: images, videos, paging, on scroll loadingDefer script loadingIf a third-party JavaScript library is the culprit, try an alternative library or write your own solution if possible.Largest Contentful Paint (LCP) The usual error message displayed on the Google Search Console Core Web Vitals Report relating to the LCP is: LCP issue: longer than 4s (mobile / desktop).In addition to the optimization suggestions provided in the First Input Delay section, you can try the following tips to reduce the LCP:Minify your assets to reduce their sizeUse a Content Delivery Network (CDN) to reduce your page's resources download timeBenefit from HTTP Caching by adding Cache HeadersInitialize your page's header area before the other parts (such as the footer and the lower sections)Minimize the number of render-blocking external stylesheetsCumulative Layout Shift (CLS) The usual error message displayed on the Google Search Console Core Web Vitals Report relating to the CLS is: CLS issue: more than 0.25 (mobile / desktop).Unexpected layout shifts can be avoided by following this guidelines:Including the size attributes on the images and video elements. If not possible, CSS aspect ratio boxes can be used to reserve the space they will occupy.Not appending content before existing content, unless this is being triggered by a user interaction.Prefer transform animations to animations of properties that trigger layout changes. Animate transitions in a way that provides context and continuity from state to state.
More detailsPublished - Tue, 20 Dec 2022
Popular blogs
Created by - OraDMT Digital Marketing Training
Why Train on Digital Marketing in Kenya?
You might be wondering why you should become a digital marketer, but there are many reasons for this. It is a very flexible career, and you can work in many different industries. There are also many opportunities for advancement in the field.If you're looking for a new career, then you should consider a career as a digital marketer. This is because it's one of the fastest-growing fields today, and there are many great opportunities available. The good news is that there are plenty of resources available to help you decide if this is the right career choice for you! Here we will discuss some of the reasons why you should become a digital marketer. We'll also give some tips on how to get started in this exciting field. In Kenya, Digital Marketing is a very creative fieldCreativity is an essential skill to have in digital marketing. Creative marketing professionals are able to develop strategies that help businesses stand out amongst their competitors, successfully connect with a target audience, and build brand awareness and loyalty. The ability to be creative is also important for developing content that meets user needs and is easily consumed by the target audience. For example, if your target audience consists of a younger demographic who uses social media frequently and consumes video content from YouTube regularly, you may want to create a channel on YouTube where your company can produce videos that provide users with the information they need and do so in an engaging manner. Digital Marketing in Kenya is a booming career trackYou've got one foot in the digital marketing door and a solid understanding of what it's all about. Now you're ready to dive into the field. You'll be pleased to hear that digital marketing is a booming career track. Freelancing sites are flooded with job postings, and salaries are steadily rising. LinkedIn reports that job postings for digital marketers have grown by 27.5% since 2015, while the number of people on LinkedIn with “digital marketer” listed as their current title has increased by 28.7% over the same period of time, showing that demand for these roles is only growing further. The reasons for this growth are many, but essentially boil down to this: traditional forms of advertising and hiring have become outdated or non-existent entirely; now companies must look to alternative solutions for reaching new customers if they wish to remain competitive in their industry and stay afloat or grow as companies. Digital Marketers are High EarnersAccording to Glassdoor (which equips employees with current information in the market), the average salary for a digital marketer in the U.S. is $61,000 (KES 7,262,050).This includes positions like● social media marketing managers● paid search strategists● content marketing specialists And if you’re looking for a digital marketing job with more responsibility and higher pay, here are some popular roles:● Digital Marketing Manager: $72K (KES 8,571,600) annually, on average.● Digital Marketing Director: $85K (KES 10,119,250) annually, on average. With the above estimates, you can be able to do the math and see how much to expect as you proceed in your digital marketing career. You can start ASAPWhen you first look at marketing, it may seem like a pretty broad field. However, if you break down the different parts of marketing, there are only a few things that most marketers focus on. With digital marketing in particular, there are many skills that overlap, which is why you can start learning as soon as today! The main skills that make up digital marketing include:● Content Marketing (Strategy & Production)● Social Media Marketing● Search Engine Optimization (SEO)● Paid Advertising (Google AdWords and Social Media Ads)● Email Marketing You can work remotely as a Digital MarketerA major perk of being a digital marketer is that you can work from home or anywhere else, full-time or part-time. Companies regularly hire for remote positions in marketing and many other fields. Digital marketers who want to live abroad can find plenty of opportunities to work remotely from another country. And digital marketers who want to work from home will also find many opportunities on job boards like Upwork, Dice, and Glassdoor. You will be in demand foreverNeed more reasons to get into digital marketing? It’s not going away anytime soon. The global digital marketing spend is predicted to increase to $325 billion by 2025, and the industry is expected to grow to $350 billion by 2027.Even better: Marketing jobs are listed among the top 25 careers in terms of job security. That means you won’t have any trouble finding a job once you know your way around SEO and social media, because companies will be fighting over you! Digital Marketing Online Training in KenyaDigital marketing is a rapidly changing field that requires employees to constantly learn new skills. If you’re ready to take on the world of digital marketing, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume. They communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career. We created our Digital Marketing Masterclass with you in mind. Each class is tailored toward helping you succeed as a digital marketer. You’ll get the knowledge, experience, and confidence needed to take your career to the next level. All of our digital marketing courses for women are taught by industry experts who know what success looks like in the real world. Learn from their experiences and get inspired to achieve your own goals. Whether you’re looking for an introduction to digital marketing or want to dive deep into a specific topic, we’ve got you covered. Ready to take on the world of digital marketing? Chat with one of our consultants here on WhatsApp Chat
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How much does SEO training cost in Kenya?|OraDMT
You've got questions; we have answers. That's just how it goes in the SEO industry. So, when I was asked " How much does SEO training cost? " By someone who had been checking out our Search Engine Optimization training program, I wanted to make sure that not only did they learn everything they needed, but that they really understood what went into our SEO course package. The SEO Training program that I mentioned costs around Ksh 13500 for a full year of unlimited access, but I wanted to make sure this person knew is that with that purchase comes a lot more than just an SEO training guide. When you buy the Search Engine Optimization training program, you get all the following: * Lifetime access to all 15 modules of the program * Unlimited live Q&A with our SEO expert and mentor, * Access to 15 workbooks that further explain every aspect of SEO step-by-step * Access to a private members forum with other students in the a program where you can discuss any questions you might have with fellow students * 24/7 support via email in case you have any questions about the program or SEO in general while you work your way through the modules * The ability to download every video, audio file, PDF and presentation for offline use What are the Benefits of SEO Course? So, although I hadn't answered that person's original question " How much does SEO training cost? " I knew they understood that they we’re getting a lot for their money. This is why I have no problem saying that the Search Engine Optimization training program is an excellent value at Ksh 360,000 for a a whole year of unlimited access (check out some of the reviews of our SEM course package here), but when we decided to offer the SEO training program only Ksh 13500, it was an absolute no-brainer. If you're looking to learn about search engine optimization and all the aspects that make up a successful SEO campaign, this one-of-a-kind guide is perfect for beginners and intermediate-level students. And at Ksh 13500, it's too good to pass up.
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
Tools to help you investigate your Core Web Vitals issues
Your website search console is the primary tool for any webmaster. At OraDMT, we have compiled a series of tools and hacks that will help you investigate and fix your Core Web Vital issues. You can follow this article to help you learn more about how to improve core web vitals Issues: LCP, CLS, FIDPage Speed InsightsPage Speed Insights is an online tool that helps you analyze any website's speed performance and provide multiple audits and suggestions to help the site owner optimize the page's performance and load it faster. Separate mobile and desktop reports are generated when using this tool.2 datasets are used in the resulting analysis report:Field Data: these metrics are collected from real users as they have visited this site (CrUX report data)Lab Data: these are data generated using the Lighthouse tool. Different metrics are collected including:First Contentful PaintFirst Meaningful PaintSpeed IndexFirst CPU IdleTime to InteractiveMax potential First Input DelayThe performance score is calculated using the lab data. The page is considered fast if this score is above 90 and slow if below 50.The Opportunities section provides performance optimization suggestions along with the potential page load gain if they are implemented.The Diagnostics section provides additional information about how a page adheres to best practices for web development.Chrome DevToolsChrome DevTools is a set of web developer tools built directly into the Google Chrome browser. They can be opened by pressing Control+Shift+C (Windows, Linux, Chrome OS) or Command+Option+C (Mac).2 tools are particularly helpful to investigate speed issues and how to improve core web vitals:The Lighthouse panel (or Audits on older Chrome versions) can be used to display performance metrics for the current page using the Lighthouse tool. You can choose the device type, the type of audits to generate, and whether CPU and network throttling should be applied. In our case, the Performance audit type should be checked.The Performance panel can be used to analyze a web page's load and runtime performance. To get started analyzing your web page's speed:Navigate to the web pageOpen the Performance panelCPU and network throttling can be applied to analyze further performance bottlenecks.Click on the refresh icon inside the Performance panel to start profiling and reload the pageAll the main tasks (scripting, rendering, ...) will be displayed along with their sub-tasks. You can zoom on the sub-tasks, click on them to display more details (source script for example), and view network and timing events such as First Contentful Paint (FCP). The longest task after the FCP corresponds to the max potential First Input Delay.Other toolsWeb Vitals extension: real-time Core Web Vitals measurements for Google ChromeWeb.dev Measure: similar to PageSpeed Insights
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How to Get Social Media Marketing Courses with Certificates in Kenya
It's critical to continue learning new skills to stay current with digital marketing trends. Today, there are a plethora of digital marketing courses and certifications available online. Many of these courses and certifications are free for digital marketers aiming to advance their brand in the ever-changing digital arena. ORADMT offers social media marketing training with certificates in Kenya.What Is social media and Why Should You Care?Social media is a tool that has changed the way marketers and consumers interact. Social media marketing can be used to promote your business, but it can also be used as a means of engaging with your customers and driving them to your website.Social media marketing in Kenya is changing rapidly. Take a look at some of the top social media marketing trends:Large social networksSocial media is pervasive in Kenya, and this means that every person is using social media. Kenya has the highest mobile internet penetration in Africa, and over 60% of the population uses mobile internet, making mobile the predominant means of social media use.This means that you must leverage multiple social media platforms to reach your target audience.The Value of a CertificateA digital marketing certificate can act as a kind of soft resume. Many employers now request potential employees to provide a digital marketing certificate, and Digital marketing certifications can provide valuable information about skills, knowledge, and abilities.The Benefits of a Digital Marketing CertificationThis means that a digital marketing certification can help you land a job instead of working an unpaid internship. This is a huge benefit when considering the price of college tuition, where there is no assurance of a job. Certifications allow your resume to stand on its own, and employers can see that you can provide important information regarding your job skills.ORADMT Social Media Marketing CoursesWe offer a wide variety of social media marketing training courses in Kenya for different levels of experience. We have Online courses, as well as a library of marketing-specific courses and certifications. ORADMT offers a Certificate in Digital Marketing for any aspiring digital marketer to help them in the growing field of digital marketing.ConclusionBy focusing your time and energy on delivering exceptional customer experiences, you will keep your customers returning for repeat business and be more productive. Utilizing the benefits of marketing automation technology will also boost your ROI and allow you to work on particular marketing campaigns.Social media marketing has transformed the way businesses operate and has become a valuable asset for digital marketers. This tool is not only beneficial in terms of improving marketing ROI but can also contribute to employee engagement, brand awareness, and growth.You can follow this link to learn more about ORADMT.Join Digital Marketing Masterclass
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How Long is Digital Marketing Course in Kenya? Complete Digital Marketing Training in 4 Weeks Only
How long a digital marketing course takes is one of the most frequently asked questions when it comes to digital marketing in Kenya. Maybe it shows how people are willing to gain digital marketing skills but with great concern about the timing. The reason is that, unlike many other courses, most of the people who are interested in learning digital marketing have no intention of looking for employment thereafter.Digital marketing courses are often taken by business people whose aim is to improve their ways of doing business in this digital dispensation. These kinds of people are somehow busy running their businesses already. They might not have enough time to leave all they are handling and go back to class for years. These people will prefer to take short courses that are applicable to what business they are in.So how long does our affordable digital marketing course take? This will depend on the trainer and how their curriculum looks like. On average, a digital course can take you about a month. However, some trainers understand the need to have special programmes that take a shorter time, even a week.At OraDMT, we offer a crash programme after every three months to take care of our clients who have not had time to attend our monthly training. This is a whole day training programme that runs throughout the week.We also do such kind of training with companies in what we call in-company training. Here, we either send our trainers to a company to train their staff from their place or have the staff of about two or three companies trained together in a hotel somewhere. We also have such a programme for independent students where one registers and attends the crash programme together with other individuals.The duration of this affordable digital marketing course, therefore, depends more on the schedule of the trainee. How much time one has for such and how flexible they are. But on average, at OraDMT, the course takes 1 month. We usually have intakes every month.
More detailsPublished - Tue, 20 Dec 2022
Created by - OraDMT Digital Marketing Training
How to Fix Core Web Vitals Issues: LCP, CLS, FID
Issues of Core Web Vitals LCP, CLS, and FID always occur on your Google Search Console dashboard. The Core Web Vitals report shows how your pages perform based on real-world usage data (sometimes called field data). OraDMT and the experienced facilitators and Trainers have come up with a series of how to improve core Web vital issues and more background info to help us understand what these are all about. Starting from early November 2019, the Google Search Console added an experimental speed report to the existing enhancements tools that help webmasters discover potential user experience problems such as mobile usability. This report evolved to become known as the Core Web Vitals report, led by a Google initiative to give simplified user experience metrics to site owners.Here are some examples that how to improve core Web vital issuesThe data used for this report comes from the Chrome User Experience (CrUX) report. The CrUX report is powered by aggregated user experience metrics from actual users visiting your website.This report is currently based on 3 metrics:Largest Contentful Paint (LCP): a loading performance measurement, that should occur during the first 2.5 seconds of the page loading.First Input Delay (FID): an interactivity measurement, that should be less than 100 milliseconds.Cumulative Layout Shift (CLS): a visual stability measurement, should be less than 0.1.Other metrics relating to the core web vitals include:First contentful paint (FCP): the time from when the user requests the URL until the browser renders the first visible element in the URL. Closely relating to the FID and LCP.Learn more About Tools to help you investigate your Core Web Vitals issuesBefore applying the following recommendations, you should run a performance Audit using either Page Speed Insights or the Chrome DevTools's Lighthouse panel. Try to apply all the suggestions when applicable.First Input Delay (FID) The usual error message displayed on the Google Search Console speed report relating to the FID is: FID issue: longer than 300ms (mobile/desktop).To minimize the FID, you should reduce the scripting and rendering tasks' time of your page so that each one doesn't block the main thread for too long after the FCP.Open the Chrome DevTools Performance panelApply a 4x CPU slowdown to simulate slower devicesStart profiling and reload the pageIdentify all the sub-tasks that take the longest time.To reduce the execution time of these sub-tasks:Depending on your stack, you can try code splittingTry to delay some page initialization to a later time using setTimeout API (analytics, alerts, etc.)Use the Idle Until Urgent strategyLazy load page content: images, videos, paging, on scroll loadingDefer script loadingIf a third-party JavaScript library is the culprit, try an alternative library or write your own solution if possible.Largest Contentful Paint (LCP) The usual error message displayed on the Google Search Console Core Web Vitals Report relating to the LCP is: LCP issue: longer than 4s (mobile / desktop).In addition to the optimization suggestions provided in the First Input Delay section, you can try the following tips to reduce the LCP:Minify your assets to reduce their sizeUse a Content Delivery Network (CDN) to reduce your page's resources download timeBenefit from HTTP Caching by adding Cache HeadersInitialize your page's header area before the other parts (such as the footer and the lower sections)Minimize the number of render-blocking external stylesheetsCumulative Layout Shift (CLS) The usual error message displayed on the Google Search Console Core Web Vitals Report relating to the CLS is: CLS issue: more than 0.25 (mobile / desktop).Unexpected layout shifts can be avoided by following this guidelines:Including the size attributes on the images and video elements. If not possible, CSS aspect ratio boxes can be used to reserve the space they will occupy.Not appending content before existing content, unless this is being triggered by a user interaction.Prefer transform animations to animations of properties that trigger layout changes. Animate transitions in a way that provides context and continuity from state to state.
More detailsPublished - Tue, 20 Dec 2022
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