Strategic Brand Management Course|OraDMT

Strategic Brand Management Course

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Created by OraDMT Last Updated 17/07/2021 02:59

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Online Tutorial Online Live Teacher Physical Classroom For In-company, In-campus, Group, Workshop Training

What you'll learn

Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

Course Curriculum

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19 Lectures

00:00

How to identify and establish brand positioning and values 4 Lectures

What's brand positioning.

Developing a brand Strategy

Designing and Implementing Brand Marketing Programs

Measuring and Interpreting Brand Performance

How to plan and implement brand marketing programs 3 Lectures

Critical thinking and problem solving 6 Lectures

How to define the brand vision and mission 6 Lectures

Description

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

Instructors

(5.00)

101 Courses

14 Students

1 Reviews

OraDMT

Digital Marketing Training

Looking for Digital Marketing Training in Kenya? Arm yourself with the essential principles and practices of marketing in this digital economy by enrolling for our Digital Marketing courses or let us implement the strategies for you.

We set the Digital Marketing Standards in Kenya. OraDMT has been offering Digital Marketing since 2015 and we have trained and certified more digital marketers than any other digital marketing institution in Kenya. This year 2020 we are introducing 2 new programmes; Design Thinking and Entrepreneurship.

Strategic Brand Management Course

What's Included