Strategic Brand Management

This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly.

Advanced 0(0 Ratings) 0 Students enrolled English
Created by OraDMT Digital Marketing Training
Last updated Wed, 21-Dec-2022
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Course overview

Brand management is the discipline that links strategic business objectives, marketing, and operations. High-performance companies understand the importance of their brand and actively manage brand equity. This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly

What will I learn?

  • Students learn the strategic significance of the role of brands in creating shareholder value.
Requirements
  • Laptop
Curriculum for this course
18 Lessons 00:00:00 Hours
How to identify and establish brand positioning and values
4 Lessons 00:00:00 Hours
  • What's Brand Positioning?
    .
  • Developing a Brand Strategy
    .
  • Designing and Implementing Brand Marketing Programs
    .
  • Measuring and Interpreting Brand Performance
    .
  • Measuring and Interpreting Brand Performance
    .
  • Growing and Sustaining Brand Equity
    .
  • How to design strategies that retain existing brand resonance
    .
  • Discover why brand identity matters, and how to organize the brand team
    .
  • Construct written work which is logically and professionally presented.
    .
  • Communicate ideas in a succinct and clear manner.
    .
  • Team Work
    .
  • Ethical, social and environmental responsibility
    .
  • How do you define brand vision?
    .
  • What is difference between mission and vision?
    .
  • How do you establish brand vision?
    .
  • How do you create a vision and mission statement?
    .
  • What are the three elements of brand vision?
    .
  • What is an example of a brand vision?
    .
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About instructor

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM,

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