Social Media Marketing Training Course

Manage your Social Strategies. Expand your online audience and establish your social brand with OraDMT

All Levels

Created by OraDMT Last Updated 06/01/2021 16:27


What's Included

  • 28 Lectures
  • 5 Assignments
  • Access on tablet and phone
  • Certificate of completion

Choose Training option

Online Tutorial
Online Live Teacher
Physical Classroom
For In-company, In-campus, Group, Workshop Training

What you'll learn

  • Course Objectives
  • • Understand the underlying principles of using Social Media to engage with your clients and target audience
  • • Formulate an action plan that combines the key Social Media Networks and tools
  • • Effectively create compelling content to increase your online presence
  • • Monitor the success of your Social Media campaign
  • • Generate ideas for social media strategies that work.
  • • Creating a content calendar
  • • Creating a creative brief for your social media ad
  • • Building your own full ad campaign in Meta Ads Manager
  • • Presenting your campaign results
  • By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers, or clients to help land the job!

Course Curriculum

Expand all Collapse all

28 Lectures



  • We recommend that you set up or have access to Twitter, LinkedIn , Facebook, Google+, Instagram & Hootsuite accounts before attending our Social Media course.
  • Basic Computer Skills.
  • Basic Browsing Skills.
  • Computer, Laptop, or Tablet with Stable Internet Connection.


Social Media Marketing Training in Kenya covering major social networks is one of the main investments that every business should give attention to.

In this course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising " - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Today in Social Media Marketing Training in Kenya, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.

Learn the art of content making, how to offer the right content to the right audience, social media marketing mistakes people often make and how to avoid them, and more. Call it a whole two weeks packed with some pro tips to raise your business up from the ground. What are you waiting for? Click ‘register’ and let’s start off together right now.



100 Courses

14 Students

1 Reviews


Digital Marketing Training
Looking for Digital Marketing Training in Kenya? Arm yourself with the essential principles and practices of marketing in this digital economy by enrolling for our Digital Marketing courses or let us implement the strategies for you.

We set the Digital Marketing Standards in Kenya. OraDMT has been offering Digital Marketing since 2015 and we have trained and certified more digital marketers than any other digital marketing institution in Kenya. This year 2020 we are introducing 2 new programmes; Design Thinking and Entrepreneurship.

Other related courses