You might be wondering why you should become a digital marketer, but there are many reasons for this. It is a very flexible career, and you can work in many different industries. There are also many opportunities for advancement in the field.
If you're looking for a new career, then you should consider a career as a digital marketer. This is because it's one of the fastest-growing fields today, and there are many great opportunities available. The good news is that there are plenty of resources available to help you decide if this is the right career choice for you!
Here we will discuss some of the reasons why you should become a digital marketer. We'll also give some tips on how to get started in this exciting field.
In Kenya Digital Marketing is a very creative field
Creativity is an essential skill to have in digital marketing. Creative marketing professionals are able to develop strategies that help businesses stand out amongst their competitors, successfully connect with a target audience, and build brand awareness and loyalty.
The ability to be creative is also important for developing content that meets user needs and is easily consumed by the target audience. For example, if your target audience consists of a younger demographic who uses social media frequently and consumes video content from YouTube regularly, you may want to create a channel on YouTube where your company can produce videos that provide users with the information they need and do so in an engaging manner.
Digital Marketing in Kenya is a booming career track
You've got one foot in the digital marketing door and a solid understanding of what it's all about. Now you're ready to dive into the field.
You'll be pleased to hear that digital marketing is a booming career track. Freelancing sites are flooded with job postings, and salaries are steadily rising. LinkedIn reports that job postings for digital marketers have grown by 27.5% since 2015, while the number of people on LinkedIn with “digital marketer” listed as their current title has increased by 28.7% over the same period of time, showing that demand for these roles is only growing further.
The reasons for this growth are many, but essentially boil down to this: traditional forms of advertising and hiring have become outdated or non-existent entirely; now companies must look to alternative solutions for reaching new customers if they wish to remain competitive in their industry and stay afloat or grow as companies.
Digital Marketers are High Earners
According to Glassdoor (which equips employees with current information in the market), the average salary for a digital marketer in the U.S. is $61,000 (KES 7,262,050).
This includes positions like
● social media marketing managers
● paid search strategists
● content marketing specialists
And if you’re looking for a digital marketing job with more responsibility and higher pay, here are some popular roles:
● Digital Marketing Manager: $72K (KES 8,571,600) annually, on average.
● Digital Marketing Director: $85K (KES 10,119,250) annually, on average.
With the above estimates, you can be able to do the math and see how much to expect as you proceed in your digital marketing career.
You can start ASAP
When you first look at marketing, it may seem like a pretty broad field. However, if you break down the different parts of marketing, there are only a few things that most marketers focus on. With digital marketing in particular, there are many skills that overlap, which is why you can start learning as soon as today!
The main skills that make up digital marketing include:
● Content Marketing (Strategy & Production)
● Search Engine Optimization (SEO)
● Paid Advertising (Google AdWords and Social Media Ads)
You can work remotely as a Digital Marketer
A major perk of being a digital marketer is that you can work from home or anywhere else, full-time or part-time. Companies regularly hire for remote positions in marketing and many other fields.
Digital marketers who want to live abroad can find plenty of opportunities to work remotely from another country. And digital marketers who want to work from home will also find many opportunities on job boards like Upwork, Dice, and Glassdoor.
You will be in demand forever
Need more reasons to get into digital marketing? It’s not going away anytime soon. The global digital marketing spend is predicted to increase to $325 billion by 2025, and the industry is expected to grow to $350 billion by 2027.
Even better: Marketing jobs are listed among the top 25 careers in terms of job security. That means you won’t have any trouble finding a job once you know your way around SEO and social media, because companies will be fighting over you!
Digital Marketing Online Training in Kenya
Digital marketing is a rapidly changing field that requires employees to constantly learn new skills. If you’re ready to take on the world of digital marketing, we can help prepare you for success. Our certificates are more than just part of your Digital Marketer resume. They communicate how dedicated and hardworking you are and show your ability to succeed in a digital marketing career.
We created our Digital Marketing Masterclass with you in mind. Each class is tailored toward helping you succeed as a digital marketer. You’ll get the knowledge, experience, and confidence needed to take your career to the next level.
All of our digital marketing courses for women are taught by industry experts who know what success looks like in the real world. Learn from their experiences and get inspired to achieve your own goals. Whether you’re looking for an introduction to digital marketing or want to dive deep into a specific topic, we’ve got you covered.
Ready to take on the world of digital marketing? Chat with one of our consultants here on whatsapp Chat