Starting from KSh25000
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Made in

English
Last updated at

Thu, 22-Dec-2022
Level
Advanced
Total lessons

18
Total duration

00:00:00 Hours
Number of reviews

0
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0
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Short description
This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience.
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Requirements
  • Laptop
Outcomes
  • Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
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