This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies
We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.
What will I learn?
- Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
- Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
- Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
- Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
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What's Brand Positioning
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Developing a Brand Srategy
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Designing and Implementing Brand Marketing Programs
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Measuring and Interpreting Brand Performance
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Measuring and Interpreting Brand Performance
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Growing and Sustaining Brand Equity
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How to design strategies that retain existing brand resonance
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Discover why brand identity matters, and how to organize the brand team
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Construct written work which is logically and professionally presented.
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Communicate ideas in a succinct and clear manner
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Teamwork
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Ethical, social and environmental responsibility
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How do you define brand vision?
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What's the Difference between brand Vision and Mission?
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How do you establish brand vision?
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How do you create a vision and a mission statement?
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OraDMT Digital Marketing Training
OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM,
Digital Marketing Training SEO Social Media Marketing Email Marketing Bulk SMS
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