Marketing Strategy: Business Fundamentals

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

Beginner 0(0 Ratings) 0 Students enrolled English
Created by OraDMT Digital Marketing Training
Last updated Wed, 18-Jan-2023
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Course overview

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy   

  • Management and Leadership   

  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • Building a Marketing Plan

  • Conducting marketing research

  • Collecting primary data for marketing research

  • Performing client segmentation

  • Selecting a target customer group

  • Understanding the 4Ps of Marketing

  • Classifying a firm’s products

  • The importance of product branding

  • Subtleties of product packaging

  • Understanding the factors shaping product pricing

  • The right way to approach product pricing

  • Organizing product distribution

  • Setting up an effective promotional campaign

  • Working with the four Ps of Marketing in a dynamic environment

  • Establishing and Tracking KPIs

  • Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.   

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   

So, what are you waiting for?

Click the “Buy now” button and let’s begin this journey together!  

What will i learn?

  • Why we need Marketing
  • How to build a Marketing plan
  • Perform marketing research
  • Set up the 4Ps of Marketing
  • Organize marketing campaigns
  • Why a career in Marketing can be really interesting
  • Understand customers and their needs, wants, and demands
  • Carry out customer segmentation
  • Leverage product mix and pricing strategies
  • Calculate Customer Lifetime Value
Requirements
  • A Laptop
  • Note Book & Pen
  • Strong Internet Conection
  • Basic Browsing Skills
Curriculum for this course
34 Lessons 00:00:00 Hours
Introduction to Marketing Strategy Management
7 Lessons 00:00:00 Hours
  • Introduction to Marketing
    .
  • Why Companies Need Marketing
    .
  • Understanding the essential types of processes we have in Marketing
    .
  • Tesla's Marketing Strategy - Case Study
    .
  • Introduction to Marketing Strategy and Management
    .
  • Creating a Successful Marketing Strategy
    .
  • Shaping the Marketing Mix
    .
  • Using a Marketing Plan - An essential tool for all marketeers
    .
  • Understanding customers and what drives their behavior: needs, wants, & demands
    .
  • Learn How to collect primary data and marketing research
    .
  • Client segmentation - The right way to address client needs
    .
  • Selecting a Target Customer Group
    .
  • The fundamental concept we want you to learn - The 4Ps of Marketing
    .
  • What is important when we talk about a company's products?
    .
  • Classifying a firm's products
    .
  • Understanding and taking advantage of the usual product lifecycle
    .
  • The importance of product branding
    .
  • The exterior matters - product packaging
    .
  • Understanding the factors shaping product pricing
    .
  • A good Marketing Manager has an idea about the demand curve of their product
    .
  • Break-even calculations: a valuable planning tool
    .
  • The best way to organize product distribution
    .
  • The various types of distribution channels
    .
  • The various types of distribution channels
    .
  • E-commerce: the fastest growing distribution channel for the last decade
    .
  • The growing importance of social media
    .
  • Why do we need to promote our products?
    .
  • Setting up an effective marketing campaign
    .
  • The four Ps of Marketing in a dynamic environment
    .
  • Monitoring of Key Performance Indicators (KPIs)
    .
  • Short and long-term Marketing goals
    .
  • An invaluable tool for experienced marketers: Customer Lifetime Value (CLV)
    .
  • Case study: Coca-Cola and Christmas
    .
  • The four Ps of Marketing in a dynamic environment
    .
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About instructor

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM, Web Analytics ,Google Adwords,Content Marketing.

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