Google Analytics Course & Certification 2023

you'll learn how to use Google Analytics 4 as an analytics service to measure traffic and engagement on your websites.

Beginner 0(0 Ratings) 0 Students enrolled English
Created by OraDMT Digital Marketing Training
Last updated Thu, 19-Jan-2023
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Course overview

In this course, ‘Google Analytics Training in Kenya’, you'll learn how to use Google Analytics 4 as an analytics service to measure traffic and engagement on your websites or apps using customizable reports. Are you wondering why your conversion optimization is not working because all your tests fail without data analysis knowledge? Do you want to know why your marketing is not performing because you are uncertain where you should spend time and money? In this course, you'll get in-depth information on every feature and service of Google Analytics to ensure you collect the correct data for your digital properties.

What will i learn?

  • 1. Explain the purpose of Google Adwords and how it can be used together with Google Analytics
  • Summarise different types of reports we can use in Google Analytics
  • Describe what Tag Manager is and why we use it with Google Analytics
  • Summarise the difference between Google Analytics 3 and Google Analytics 4
  • Outline the functions of Google BigQuery and what role it plays in Google Analytics
  • Outline differences in the admin panel between UA and GA
Requirements
  • A laptop
  • Note Book & A pen
  • A strong Internet Connection
  • Basic Browsing Skills
Curriculum for this course
35 Lessons 00:00:00 Hours
Introduction
1 Lessons 00:00:00 Hours
  • MODULE; 1 - Introduction of Google Analytics
    .
  • What to Expect from this Course?
    .
  • Learn What Everything Means?
    .
  • What is Google Analytics and Why Is It Important?
    .
  • How to se tup a google analytics account
    .
  • Two Different Google Analytics Accounts You Can Have
    .
  • How To Install The Tracking Code On Shopfiy, Wix etc.
    .
  • How to access the demo content
    .
  • google Analytics dashboard walkthrough
    .
  • How to Prevent Inflating Your Traffic Data
    .
  • The Basics + Set Up - Word Track
    .
  • How To Find Out How Much Traffic Your Website Gets
    .
  • Find Out What Country Your Traffic Is Coming From
    .
  • Findout What pages are the most popular on your website
    .
  • Who Your visitors are
    .
  • How To Find Out What Sources & Channels Send You The Highest Quality Traffic
    .
  • Behavior Reports - Learn How To Keep People on Your Site Longer
    .
  • Real time Raeports
    .
  • How to Segment Your Data To Discover Unique Insights
    .
  • How to Segment Your Data To Discover Unique Insights
    .
  • Analyzing The Data - Word Track
    .
  • What We're Going To Cover In This Section (Small Intro)
    .
  • Be The First To Know - Setting Up Custom Alerts (Traffic Spikes and Drops)
    .
  • How to Link Your Google Ads Accounts to Google Analytics
    .
  • Analytics Intelligence - Googles New Machine Learning Feature
    .
  • How to Set Up Custom Dashboards In Google Analytics
    .
  • Google Analytics Dynamics - Word Track
    .
  • How To Add Users Onto Your Google Analytics Account (For Clients & Agencies)
    .
  • How to Set Up Goals in Google Analytics To Measure Your Businesses Success
    .
  • How to Set Up Event Tracking To Track Website Clicks
    .
  • How to Set Up Ecommerce Tracking in Google Analytics
    .
  • How To Track Results From Specific Marketing Activities - Campaign Tagging
    .
  • Goal Setting & Tracking - Word Track
    .
  • Conclusion and What Next
    .
  • Bounce Lecture
    .
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About instructor

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM, Web Analytics ,Google Adwords,Content Marketing.

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