Learn how to use Google Ads to consistently drive quality traffic to websites in this Google ads course. This certification course teaches you how to employ Google Ads to grow your business by attracting consistent and profitable web traffic around the clock.
Without the tools and skills required to manage your own
successful Google Ads campaign, you are going to continue to lose customers to
your competition. This diploma course shows you how to create, develop and
optimize a professional Google Ads campaign that sends high-quality traffic to
your website around the clock.
We explain how to set up your Google AdWords account from
scratch and explore the theory behind successful online advertising. We study
topics like keywords and their use and demonstrate how to set up conversion
tracking and track phone calls from your website. We show you how to take
advantage of competitor reports and customer data in your campaigns. We then
cover how to write and ‘A/B test’ your ads, which can increase ‘quality score’
and decrease costs per click. The course establishes how to understand your
customers from a psychological level to drive traffic and sales.
This course walks you step-by-step through the most
important aspects of Google AdWords. We help you find the fun in using Google
Ads while making use of its enormous reach and capabilities. The internet
bombards people with information, so it takes the ability and knowledge of the flow
of data behind the scenes to cut through the clutter and reach customers - so
sign up for this diploma course to acquire the skills you need
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