It's critical to continue learning new skills to stay current with digital marketing trends. Today, there are a plethora of digital marketing courses and certifications available online. Many of these courses and certifications are free for digital marketers aiming to advance their brand in the ever-changing digital arena. ORADMT offers social media marketing training with certificates in Kenya.

What Is social media and Why Should You Care?

Social media is a tool that has changed the way marketers and consumers interact. Social media marketing can be used to promote your business, but it can also be used as a means of engaging with your customers and driving them to your website.

Social media marketing in Kenya is changing rapidly. Take a look at some of the top social media marketing trends:

Large social networks

Social media is pervasive in Kenya, and this means that every person is using social media. Kenya has the highest mobile internet penetration in Africa, and over 60% of the population uses mobile internet, making mobile the predominant means of social media use.

This means that you must leverage multiple social media platforms to reach your target audience.

The Value of a Certificate

A digital marketing certificate can act as a kind of soft resume. Many employers now request potential employees to provide a digital marketing certificate, and Digital marketing certifications can provide valuable information about skills, knowledge, and abilities.

The Benefits of a Digital Marketing Certification

This means that a digital marketing certification can help you land a job instead of working an unpaid internship. This is a huge benefit when considering the price of college tuition, where there is no assurance of a job. Certifications allow your resume to stand on its own, and employers can see that you can provide important information regarding your job skills.

ORADMT Social Media Marketing Courses

We offer a wide variety of social media marketing training courses in Kenya for different levels of experience. We have Online courses, as well as a library of marketing-specific courses and certifications. ORADMT offers a Certificate in Digital Marketing for any aspiring digital marketer to help them in the growing field of digital marketing.


By focusing your time and energy on delivering exceptional customer experiences, you will keep your customers returning for repeat business and be more productive. Utilizing the benefits of marketing automation technology will also boost your ROI and allow you to work on particular marketing campaigns.

Social media marketing has transformed the way businesses operate and has become a valuable asset for digital marketers. This tool is not only beneficial in terms of improving marketing ROI but can also contribute to employee engagement, brand awareness, and growth.

You can follow this link to learn more about ORADMT.

Join Digital Marketing Masterclass