Strategic Brand Management Course

This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly.

Beginner

Created by OraDMT Last Updated 21/01/2021 15:36

What's Included

  • 16 Lectures
  • Access on tablet and phone
  • Certificate of completion

Choose Training option

Online Tutorial
Ksh.9,000.00
Online Live Teacher
Ksh.19,000.00
Physical Classroom
Ksh.25,000.00
For In-company, In-campus, Group, Workshop Training

What you'll learn

  • Students learn the strategic significance of the role of brands in creating shareholder value.

Course Curriculum

Expand all Collapse all

16 Lectures

00:00

Description

Brand management is the discipline that links strategic business objectives, marketing, and operations. High-performance companies understand the importance of their brand and actively manage brand equity. This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly

Instructors

OraDMT

36 Courses

9 Students

0 Reviews

OraDMT
Digital Marketing Training
Welcome to OraDMT – We offer Digital Marketing Training in Kenya. Arm yourself with the essential principles and practices of marketing in this digital economy by enrolling for our Digital Marketing courses or let us implement the strategies for you.

We set the Digital Marketing Standards in Kenya. OraDMT has been offering Digital Marketing since 2015 and we have trained and certified more digital marketers than any other digital marketing institution in Kenya. This year 2020 we are introducing 2 new programmes; Design Thinking and Entrepreneurship.