The Ultimate 2023 Digital Marketing Course: How to Generate and Convert Leads

Learn how to generate and convert leads, market research, copywriting, SEO, Google ads, Facebook ads, email marketing, Twitter ads + more

Beginner 0(0 Ratings) 0 Students enrolled English
Created by OraDMT Digital Marketing Training
Last updated Sat, 28-Jan-2023
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Course overview

Looking for Digital Marketing Training in Kenya? Arm yourself with the essential principles and practices of marketing in this digital economy by enrolling for our Digital Marketing courses or let us implement the strategies for you.

We set the Digital Marketing Standards in Kenya. OraDMT has been offering Digital Marketing since 2015 and we have trained and certified more digital marketers than any other digital marketing institution in Kenya. This year 2020 we are introducing 2 new programmes; Design Thinking and Entrepreneurship.


The Digital Marketing Training mix package provides custom individual and corporate training designed to specifically meet the branding or marketing needs of an organization. This digital marketing training will help businesses understand how digital trends and tools are impacting their customers and the unique opportunities it creates to connect with consumers. The world is changing quickly and consumer technologies are adopted faster than ever before. We have a strong track record of training both large and small organizations in all aspects of internet marketing – both large fortune 500 clients, small businesses, and Individuals.

What will i learn?

  • 1. Get Hired as a Digital Marketing Expert
  • 2. Work From Home as a Freelance Marketer
  • 3. Make Money as an Affiliate Marketer
  • 4. Grow a Business Online From Scratch
  • 5. Explain the useful tools that allow you to connect with your audience
  • 6. Describe how to set up landing pages to build an email list
  • 7. Analyze the delivery of different content types to potential clients at different stages of the marketing cycle
Requirements
  • 1.) A personal/ company website.
  • 2.) Access to Social Media Profiles i.e. Facebook, Twitter, LinkedIn, Instagram.
  • 3.) A Laptop
  • 4.) Basic Browsing Skills
Curriculum for this course
78 Lessons 00:00:00 Hours
Digital Marketing Step by Step Course Introduction
7 Lessons 00:00:00 Hours
  • WELCOME! Are You an Action Taker?
    .
  • What's inside this course and where is the value for you?
    Preview .
  • The tools and Applications Used in Digital Marketing
    Preview .
  • Link Building
    .
  • Types of content you can create
    .
  • Landing Page Quiz
    0:00:00
  • Social Media Quiz
    0:00:00
  • 28 Day Course Completion Plan
    .
  • What is lead generation?
    .
  • Define your lead generation goals
    .
  • Defining your buyer personas
    .
  • Defining your sales funnel
    .
  • Qualifying and scoring a lead
    .
  • Unique Value Propositions
    .
  • Getting motivated and knowing your limits
    .
  • Lead Generation Mindset Quiz
    0:00:00
  • Generating leads through your website
    .
  • Information architecture
    .
  • Planning your website structure with a sitemap
    .
  • The anatomy of a lead generation homepage
    .
  • How to write lead generating website copy
    .
  • Data capture through web forms
    .
  • Website Call To Actions: Introduction
    .
  • Website Call To Actions: Contact Us
    .
  • Website Call To Actions: Gated Digital Asset
    .
  • Website Call To Actions: Live Chat
    .
  • Website Call To Actions: Free Tools
    .
  • Website Call To Actions: Subscriptions and Registration
    .
  • Website Call To Actions: Competitions
    .
  • Using your blog for lead generation
    .
  • Introduction to SEO
    .
  • SEO Terminology
    .
  • Questions Google will ask you
    .
  • Keyword Research
    .
  • Content is King
    .
  • On-page Optimisation
    .
  • Introduction to Content Marketing
    .
  • Building trust relationships with prospects
    .
  • The right content at the right time
    .
  • Content creation and frequency plan
    .
  • Content distribution plan
    .
  • Content Call To Actions
    .
  • Interact and respond
    .
  • Analyse content performance
    .
  • Reduce, Recycle and Repurpose your content
    .
  • Bonus: Solving writers block
    .
  • Bonus: Easily make your content more exciting
    .
  • Content Marketing Quiz
    0:00:00
  • Introduction to Landing Pages
    .
  • Anatomy of a Landing Page
    .
  • Coordinating marketing messages
    .
  • Lead capture web forms
    .
  • Copywriting for Landing pages
    .
  • Optimising and testing landing pages
    .
  • Examples of landing pages
    .
  • Introduction to social media lead generation
    .
  • Social Trust and Mindset
    .
  • Facebook Lead Generation
    .
  • Twitter Lead Generation
    .
  • LinkedIn Lead Generation
    .
  • Pinterest Lead Generation
    .
  • YouTube Lead Generation
    .
  • Instagram Lead Generation
    .
  • Google + Lead Generation
    .
  • Introduction to email marketing
    .
  • Types of marketing emails
    .
  • Email personalization
    .
  • Writing subject lines that matter
    .
  • Creating killer email content
    .
  • Email layout and design best practice
    .
  • Grow your mailing list
    .
  • Segmenting your subscribers
    .
  • Drip feed email campaigns
    .
  • Send Frequency
    .
  • Email marketing metrics
    .
  • Email Marketing Quiz
    0:00:00
  • Congratulations - You’ve complete the course!
    .
  • Please Leave Feedback For Other Students
    .
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About instructor

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM, Web Analytics ,Google Adwords,Content Marketing.

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