Marketing Analytics

Google analytics is a course in which we train you how to analyze your website & data.

We understand that you can have a website for 10 years where in reality you gain nothing from it. It’s good to understand how your site is performing, how your marketing strategies in various platforms are rewarding.

In this google analytics course, you get to understand what strategies work for your business and which ones don’t. We train you to study your site visitors in depth and in return you gain valuable insights to help you shape your business strategies which will eventually increase your ROI.

Since it’s the desire of every business person to improve on their business activities and get better results, it’s equally important that every business person learn the inner structure of their website through google analytics.

In this course, we start by understanding data, the new oil. Then the ABC of google analytics: where “A” is “acquisition”- how you acquire traffic, which sources and how to create awareness, “B” is “behaviour”-how do people use your website and “C”, “conversion” – are you meeting your objectives and bottomline.

We will do this by understanding the funnel. We will set up an analytics account, properties, views and goals.

Some of case study of people we have trained ie students, entrepreneurs, business people, freelancers etc

Come train with us and get to understand how best to employ your marketing strategies for a successful business.