Digital Marketing Training 2023 Masterclass

Practical and On-Demand Digital Marketing Training, offering flexibility, and the desire to grow your skills at your comfort. Online lectures, 5 off-shoulder classes, 5 webinars. 15k deposit

Beginner 0(0 Ratings) 0 Students enrolled English
Created by OraDMT Digital Marketing Training
Last updated Wed, 25-Jan-2023
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Course overview

The Digital Marketing Training mix package provides custom individual and corporate training designed to specifically meet the branding or marketing needs of an organization. This digital marketing training will help businesses understand how digital trends and tools are impacting their customers and the unique opportunities it creates to connect with consumers. The world is changing quickly and consumer technologies are being adopted faster than ever before. We have a strong track record of training both large and small organizations in all aspects of internet marketing – both large fortune 500 clients, small businesses, and Individuals.

5-Week Digital Marketing Course

If you’re looking to dive into Digital Marketing for your business, you have been running Digital Marketing for a while, and want to learn more, then this course is for you.

Over 5 consecutive weeks, this course will equip you with practical skills and knowledge to take away and implement straight away into your own business or website.

You will learn 6 essential areas of Digital Marketing: SEO, Mobile Marketing, Website Maintenance & Landing Page Design, Google Analytics, Email, and Social Media

Along the way, we will show you plenty of hints, tips, and shortcuts

Who Should Attend this Digital Marketing Training?

This training course is ideal for anyone who is new to the world of digital marketing or anyone who wants to increase the presence or traffic to their website through online sources.

This course does not require any specific prior knowledge.  However, it is expected that delegates will have some understanding of digital marketing or, have some responsibility for the marketing of a company or organization.

Why Choose OraDMT Masterclass Digital Marketing Training?


Run by an experienced digital marketer with over 13 years experience in developing and implementing digital marketing strategies for his 14 companies and other organizations

This course is limited to 10 places so you are guaranteed personal support throughout the course

Convenient location in Westlands, Nairobi, Kenya & Online

Practicals, Practicals & Practicals

1 month online support / Mentorship

Certificate of achievement

Over 70 5-Star Rated in Google Reviews

Digital Marketing Course Topics & Skills to Expect

This 5-week course is broken down into 6 areas of Digital equipping you with practical skills to run profitable digital marketing campaigns

Website Design Optimization (CMS training): Learn how to optimize your website to help turn more of your visitors into sales and leads (It is not a Graphic Design or Website Development course).

 

Search Engine Optimization (SEO): Learn how you can achieve a higher ranking in search engines (particularly Google) using on-page and off-page SEO techniques.

Google Analytics and Search Console: Gain a better understanding of your website traffic, where visitors come from and what they do, measuring the effectiveness of marketing campaigns, and more. It also covers Search Console.

 

Mobile Marketing: It’s not rocket science, everyone is on Mobile, learn how to use tools like WhatsApp blaster to reach potential clients in their inbox. Learn how to leverage mobile marketing tools like Bulk Sms, USSD, Ring back tones and more

 

Email Marketing: Understand key rules for creating successful email marketing campaigns and learn how to evaluate email design and structure to increase open and click-through rates.

Social Media Marketing: Get an overview of the main social media channels and how best to utilize them. Includes Facebook, Twitter, LinkedIn and YouTube.

 

You will be given a Digital Marketing strategy template and during the course and definitive Digital Marketing tools that every Digital marketer needs, and you will be able to start building your ideas for the strategy for your business/organization to maximize the effectiveness of your Digital Marketing activities.

What will i learn?

  • All round digital marketing skills
  • Social Media Management Skills
  • Email Marketing Skills
  • Website Management & Landing Page design skills
  • Search Engine Optimization skills
Requirements
  • A laptop
  • Note Book & A pen
  • A strong Internet Connection
  • Basic Browsing Skills
Curriculum for this course
52 Lessons 00:00:00 Hours
Social Media Marketing Training
7 Lessons 00:00:00 Hours
  • The Social Media Audit
    .
  • Social Media: Content Marketing
    .
  • Facebook - Everything you need to know
    .
  • Twitter - Everything you need to know
    .
  • LinkedIn - Everything you need to know
    .
  • Instagram - Everything you need to know
    .
  • Paid Ads
    .
  • Role Of Blogging and Articles
    .
  • Content Marketing Ecosystem
    .
  • The Power of Storytelling
    .
  • Building a content Creation Framework
    .
  • Planning a Long-Term Content Strategy
    .
  • Generating Content Ideas
    .
  • Video Marketing Strategy
    .
  • Introduction of Email Marketing
    .
  • Build Your Email List
    .
  • Crafting Effective Emails
    .
  • Automation and Triggered Emails
    .
  • Email Marketing Metrics & Analytics
    .
  • Advanced Email Marketing Techniques
    .
  • Conclusion and Next Steps
    .
  • Practical & Assessments
    .
  • Introduction to CMS - Overview
    .
  • Navigating through The website Back -end
    .
  • Domain Registration and Web Hosting
    .
  • Navigating cPanel - Web Hosting
    .
  • Installing WordPress on a web host
    .
  • The Gutenberg Editor
    .
  • WordPress Settings
    .
  • Themes, Plugins & Widgets
    .
  • Website Content with Posts & Pages
    .
  • The Homepage
    .
  • Creating the Legal Pages
    .
  • Website Security
    .
  • Keywords Research
    .
  • Defination of Vocabulary
    .
  • SEO Truths and Myths
    .
  • On-Page SEO
    .
  • Scalable Link Building
    .
  • Link Building Tricks
    .
  • Off-Page SEO
    .
  • Technical SEO
    .
  • Speeding up your WordPress website
    .
  • Google's Way to think
    .
  • Fundamentals of web Metrics and web analytics
    .
  • ABC of Web Analytics
    .
  • Introduction to Google Analytics
    .
  • Reports in Google Analytics
    .
  • Advanced Segmentation
    .
  • Understanding Filters in Google Analytics
    .
  • Goals in Google Analytics
    .
  • Integrating Google Ads with Google Analytics
    .

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About instructor

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM, Web Analytics ,Google Adwords,Content Marketing.

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