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Digital Marketing Analytics

Digital Marketing Analytics

You'll learn how to use different analytics tools to measure traffic and engagement on your website, social media, and paid advertising.

KSh 8,500.00

KSh 10,000.00
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Has discount
Expiry period Lifetime
Made in English
Last updated at Fri Aug 2026
Level
Beginner
Total lectures 9
Total quizzes 0
Total duration 00:00:00 Hours
Total enrolment 0
Number of reviews 0
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Short description You'll learn how to use different analytics tools to measure traffic and engagement on your website, social media, and paid advertising.
Outcomes
  • Read and interpret marketing dashboards with confidence Google Analytics
  • Track performance across websites, social media, email, and paid ads
  • Spot patterns in data to explain what's working and what isn't
  • Turn raw numbers into decisions clients can act on
  • Identify why traffic or engagement drops and what to fix
  • Guide ad budget allocation based on real performance data
Requirements
  • A laptop
  • Note Book & A pen
  • A strong Internet Connection
  • Basic Browsing Skills